—Lancaster Farming. Saturday, January 6, 1968
4
From Where We Stand ...
Un-Selling The Cow
Won’t Be Easy
The idea that the cow is becoming
obsolete is being expressed often these
days, usually in jest but sometimes seri
ously. Promoters of vegetable fats and
proteins a 1 e using every possible angle to
convince people that the cow is an ana
chronism. Feed the crcps directly to peo
ple instead of running them through ani
mals first, these people suggest. Yet the
cow has become an increasingly efficient
converter of feeds and forages into what
is still nature’s most nearly perfect food
milk This process of increasing the
cow's efficiency as a converter continues.
The cow’s use of forages which man can
not consume, of course, means that man
has a means of using a good deal of land
that can grow grass and little else The
benefits of livestock agriculture have
been recited often in the past and probab
ly Should be recited often in the future to
remind the American people just how
good they really have it.
Cow’s milk is the primary food of
American infants and children Studies
have shown repeatedly that American
mothers have great respect for the pro
ducts of the dairy industry, and especially
for milk Imitation and filled milk, when
introduced into any market, will attract a
certain percentage of people because any
new product has the advantage of being
newsworthy and attractive to those who
are seeking out whatever is new The
price advantage will also appeal to some
people However, there is every indica
tion now that a strong selling campaign
for milk can offset interest m imitation
or filled milk Mothers -are wary about
experimenting with the food they feed
their children. There is confusion about
what the imitation products really are
Even nutritionists are beginning to ex
press doubts about the nutritional values
of some of the imitation products now on
the market.
There are powerful appeals to
American mothers ’that can be used to
keep them buying milk, and this ap
parently is what dairymen are determin
ed to do if we may judge by their reac
tion to this problem thus far. Dairymen
are 'asking that imitation products be
properly labeled, that pricing of milk
ingredients should not give an advantage
to the imitations, that quality controls
for imitation products should be at least
equal to those holding for milk, but few
dairymen are looking to restrictive legis
lation to try to keep imitation products
off the market The attitude is - make sure
Farm News This Week
Gerald Biggs Appointed To
Land Committee Page 8
Dog Owners Warned To Get
Licenses Now Page 1
County Tobacco Show To
Be Held January 11 Page 1
Countian Tours Russia;
Brings Moscow Farm News Page 1
USDA Hires 7 5 Additional
Inspectors Page 7
Mrs. Thomas Is Elected To
State Economist Post Page 1
LANCASTER FARMING
Lancaster County’s Own Farm Weekly
P. 0 Box 266 - Lititz, Pa 17543
Office 22 E. Mam St, Lititz, Pa 17543
Phone Lancaster 394 3047 or Lititz 626-2191
Everett R Newswanger, Editor
Robert G Campbell, Advertising Director
Subscription price $2 per year in Lancaster
County, S 3 elsewhere
Established November 4,1955
Pub ished eveiy Satuiday by Lancaster
F'ai mmg Lititz, Pa.
Second Glass Postage paid at Lititz, Pa,
'■'43
W-mber of Newspaper Farm Editors Assn.
everyone has tp compete on the same
basis, and we’ll go into the marketplaces
of this country and win consumer votes
for genuine dairy products.
The year 1968 is going to be an in
teresting one in the dairy business It
v, ill be a year when a good many deci
sions will have to be made Milk produc
ers will have to decide if they really are
going to put up enough money to do a
real rescaich and selling job or if they
are smiply going to sit back and take
whatever comes their way good or
bad All indications are new that pro
ducers are ready to fight, that producers
in many areas may be far out in front of
their leadership.
Distributors who have not yet plung
ed into the imitation or filled milk busi
ness wall be debating what course to take.
Competition will dictate the answer for
many, although it is always interesting
to hear the first distributor who intro
duces filled milk into a market explain
that he is meeting competition! A good
many distributors are seriously question
ing the wisdom of adding this new pro
duct to their line because they do recog
nize its potential for price footballing, for
seriously upsetting relationships between
milk producers and processors, for per
haps setting the stage for non-dairy food
giants to take over and sell a wholly
imitation milk that would be marketed
on a basis much different from the pres
ent dairy business.
It will be most interesting to watch
the reaction that will occur in some mar
ket when a wise distributor, after debat
ing the pi os and cons of introducing imi
tation or filled milk, decides against such
a move and then tells his customers
something like this:
“We are not following the lead of
our competitors who have introduced
imitation or filled milks into this market
recently because we do not believe such
products are necessarily in the best in
terests of our customers. We have seen
generation after generation of children
in this community grow strong and
healthy because they drank their milk.
We do not believe this fabricated milk,
even though it may cost a few pennies
less per quart, is the kind of product our
customers really want for their families.
Instead of experimenting with untried
formulas, well continue to sell the pro
duct that has proved its goodness and
its high nutritional value through the
years We don’t believe in experimenting
with the good health of our customers.”
At least that’s the way it looks from
where we stand.
Across The Fence Row
The speed of a runaway horse counts
. jr nobiing. Jean Cocteau
Foundations are important. Often I
have passed by a piece of excavation
going many feet into the ground and
upon inquiry been told this was to be the
site of a skyscraper. To the uninitiated it
looked as if they were going in the wrong
direction, but they were going down in
order to go up. John L. Hill in The
Defender
Weather Forecast
The five-day forecast for the period
Saturday through next Wednesday calls
for temperatures to average much below
normal With daytime highs in the 30’s
and overnight lows in the teens. Gener
ally very cold Normal high temperature
is 39 and low is 24.
Precipitation may total one-half inch
water equivalent occurring as snow in the
north at 'the beginning of the period and
snow over the general area Monday night.
THE mmCHTOR
Lesson for January 7,1968
"The Word became flesh and
lodgrwndscKphirr John i ]-42 2050 3 i. dwelt among us.” Revealing him-
D.voh.n.l R««diny, Htbr.ws 11 9 self j n so many ways, God made
A few days ago I saw this the ultimate self-disclosure by
sticker on a car bumper: transposing his divine nature in-
GOD IS NOT DEAD. HE to the person of a human being.
JUST DOESN’T WANT TO GET As Phillips puts it: "So the expres-
INVOLVED! sion of God became a human be-
Actually
this is the kind of ing and lived among us.”
iople believe in: a What this means for us, of
deity so remote, course, is that all that man can
s o impersonal, ever know or understand about
that there can be God is tied up in the person
little or no com- whom we know as Jesus Christ,
munication be- If we come to know him, we will
tween the Crea- know God as fully as man can
tor and his crea- know him. If we understand him,
hires. He is more we will understand as much of
an Absentee the divine mystery as our finite
Landlord, a Ce- minds are capable of understand
_ ' lestial Spectator ing. When the Christian thinks
Rev. Althouse r a ther than a of God, then, he does not have to
participant. picture a white-haired old gentle*
The greatest challenge to man peering down from theheav-
Christianity today, it seems, is ens. He does not have to do the
not from those who say there is impossible by envisioning a finite
no God or who maintain that he picture of the infinite. He can
is dead, but those who, though point to Jesus Christ and say:
they believe in his existence, deny "There, that is what God is like
his involvement in the world he in human terms, the only terms
created. You cannot really know we can understand.”
what God is like, they say, be- _ .. . .
cause he either chooses to remain •'USS ADOUt J6SUS
silent or cannot communicate This, then, is why Jesus Christ
with us. Our prayers are assumed is so essential for the Christian,
to be like the fruitless radio sig- As a child I used to wonder,
nals beeped into outer space to "Why all the fuss about Jesus?
communicate with unknown civi- Why not just concentrate upon
lizations that might be out there: God?” What I did not realize,
no one probably hears them and, however, is that men cannot very
if they do, they probably cannot well concentrate upon God with
answer. out Jesus Christ, To think about
God for any length of time be*
God Who Communicates comes a very frustrating experi-
Christians, however, do not ence unless our thoughts of God
believe in a God who is mute or are focused through Christ "No
too remote to care or be involved. has ever seen God;” wrote
Ours is a God who can be known John, the only Son ... he has
to us because he communicates made him known”. (John 1:18
with us, revealing to us what he BSV)
is and what he wants us to be- To believe in a god Is not
come. Thus, the Gospel Accord- enough. It is the kind of god you
ing to John begins: "In the be- believe m that makes the .vital
ginning was the Word, and the difference. The kind of God whom
Word was with God, and the Christians worship and servers
Word was God.” A l 6 God who communicates to us
The "Word” of which John through Jesus Christ,
speaks here is not the words of (k,w «n •urim*, by th* civilian
scripture nor even audible chmiam nim Cwmit •»
spoken words, but the dynamic s ' k/
Read Lancaster Farming
For Full Market Reports
To Use Pig & Lamb Brooders,. basis for working out iess-cost-
The new crop of pigs and ly rations that still meet needs
lambs will soon start arriving; for additional, grain and con
cold weather creates a problem centrales,
for these little animals the first „ , _. . ,
few hours. Experience has To Segregate Livestock...
shown that supplemental heat flood herd management in
provided the first few hours eludes the careful handling 01
will pay for itself many times, newly-purchased animals, or
This is usually done through animals that have been off the
brooders of some type in the returned In all types
pen. Local producers are urged livestock the practice of oom
to prepare for 'the new animals segregation for the first
durm* cold weather. 30 da 3"s ver y important; many
° have learned the value of this
To Use Forage Testing... r* -tbod the hard way. With
We are aware of the lack of °i n e Farm Show approaching
activity in the forage testing where many local animals will
woik this winter. The value of be returned, and some punchas
this test is to know the feeding ed, we urge local producers to
nutrients in the roughage so separata the animals in order
that efficient grain feeding may to prevent serious herd con
be attained. Testing provides a temlnation.
power of God by which he re
veals himself and his purpose to
men and acts or becomes in
volved in their affairs. The
"Word” is thus the self-expressive
ness of God and the J. B. Phillips
translation renders John 1:1, "In
the beginning, God expressed
himself.”
When We Think of God
This is not a vague, elusive,
unknowable God, but a Supreme
Being who communicates him
self to men, revealing himself,
making himself known. But John
goes on to say something else
that sounds utterly audacious;
NOW IS
THE TIME...
By Max Smith
Lancaster County Agent