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DIRECTORS OF DISTRICT 18 of
the American Dairy Association and
Dairy Council of New York, (left to
right) Standing, Earl Patches and Marc
Wagner Seated, Russel E. Cassel, Dis-
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Agway
NEW HOLLAND
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SWINE FEEDING
PROGRAM
A Full Value Program Because . . .
Fits all feeding programs and operations
Formulated for top production
High quality grains and ingredients
All feeds are quality controlled
Backed by research
Farm tested Farmer accepted
BUY F.V.F. FEEDS
"Full Value Formulation"
GO BULK AND SAVE
Coll Your Nearest AGWAY Store
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trict Director, J. Russell Ober, District
Chairman and John Krone, District Sec
retary. The photograph was taken at the
annual meeting held Wednesday after
noon at the Bnckerville Fire Hall.
L. F. Photo
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LANCASTER
394-0541
' QUARRYVILLE
786-2126
Lancaster Farming, Saturday, November 4,1967 —
• Adv. Man
(Continued from Page 1)
ADA and DC have set as a
goal 85 percent participation
by dairymen. “We have a pro
gram involving the use of
some $3,000,000 in an advertis
ing. merchandising and educa
tional program using the serv
ices of American Dairy Associ
ation and Dairy Council that
veiy closely follows the one
carried on in the six-market
test area by the USDA and
ADA. It is based on the same
15 cent per capita that proved
so highly successful m increas
ing fluid sales.
“With the kind of fluid milk
promotion plans that have
been formulated, we can not
only start the trend in fluid
sales upward but also make it
hard for any kind of a chemi
cal manufactured product to
infiltrate our fluid sales. The
full plan can be put into ef
fect as soon as we reach our
goal of 85 percent participa
txon by dairymen into the pro
gram of fluid milk promotion.”
Another speaker, Ted Rood
hof, Public Relations Director,
pointed out that advertising is
not the only thing that will
keep milk sales at their peak
Quality of product on the
farm, at the dealer outlet and
in the hands of the retailer is
also important Also legisla
tion especially in pricing is
important.
The two directors elected
were Earl Patches and Marc
Wagner J. Russell Ober, dis
trict chairman, presided at the
meeting.
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Phone: Lane, 397-5179 Strashnrg 687-6002 Lltibc 626-776?
Merchondising Effort
Of Broiler-Fryers
Urged By Freeman
Citing a critical marketing
situation that is bringing eco
nomic hardship to broiler pro
ducers. Secretary of Agricul
ture Orville L Freeman this
week asked the U. S. food in
dustry to step-up merchandis
ing to move more of “these
nutritious and economical”
chickens to consumers.
Following a meeting of rep
resentatives of the National
Broiler Council, with Under
Secretary John A. Schmttker,
Secretary Freeman wired 50 of
the nation’s major retailers,
food trade associations, and
public feeders, urging them to
join with the broiler industry
and the U S Department of Ag
riculture in a renewed massive
effort to sell more broiler-fry
ers through regular marketing
channels in the next lew weeks.
Secretary Freeman noted that
high production costs and low
prices for broilers have plagued
the industry throughout most
of 1967, and he praised the
food industry for its continual
merchandising attention. Broil
er producers are taking steps
to bring output into better bal
ance with demand, but effect of
this adjustment won’t be felt
for several weeks.
The Secretary said that a
broad Plentiful Foods special
campaign for broiler-fryers,
spearheaded by USDA’s Con
sumer and Marketing Service,
is already underway. Food
trades workers and marketing
specialists across the country
are enlisting the support of
food marketing and allied in
dustry groups and the com
munications media.
R. P. 3, Uiita, Po.
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