Poultrylndustry NeodsMore Trained Personnel, Cover Says ' Jfoet American* think of poultry and egg* as an eco pemlcal, convenient and nu tritious part of their every. «ay diet. Few, however, are acquainted with the industry supplying these products or |lbe high level of technology science so vital to its suc cess, according to Dr. Morris P. Cover, chairman of the de partment of animal science tad agricultural biochemistry tt the University of Delaware. 1 "What used to be called the *l«rt of poultry keeping” is M"W the “science of poultry production,” he says. “Chick- |Mi feed” no longer aptly de- If you’re the farmer who’s reached a profit ceiling... you need Super Q. Why limit yourself? if it’s happened to you ... if you aren’t increasing yields and profits with conven tional or even premium fertilizers, see us about Super Q now. You’ve still got growing room with Super Q ... especially if you’ve hit high returns using ordinary fertilizers. It’s made to order for men like you—suc cessful growers who now want even higher profits. Don’t waste another season . Jizer designed for this year’s crop, this area... Super Q’s exclusive, ci Ifprmula supplies your crop exacts ijustthe right amounts. It's actually soil, crop and climate conditions— in this area change, Super Q will cl In short, Super Q is designed to WOODY FUNK Field Service Supervisor Alliance of Independent Distributors Lititz, Pennsylvania Telephone: 626-6790 ORGANIC PLANT FOOD Grofftown Road Lancaster, Pennsylvania Telephone: 392-4963 P. L. ROHRER & BRO. Smoketown, Pennsylvania Telephone: 397-3539 J. MARK ESHLEMAN Route 2, Lititz, Pennsylvania Telephone; 665-4921 LANCASTER BONE FERTILIZER CO. 311 South Park Avenue, Quarryville, Pennsylvania Telephone: 786-2547 scribes the enormous econom ic importance of the poultry industry. The present and continued success of this In dustry depends upon the sci ences of breeding, physiology, disease control, nutrition, products technology and man agement. Poultry breeding really Came into its own during and immediately after World War 11. During -this time enor mous pressures for tood and liber plus keen competition spurred on the deielopinent ot new crosses and strains of thickens. These chickens are capable of lacing an egg a day. Others can produce four pounds of meat in eight weeks on loss than two pounds of feed for every pound of meat. Mhny of the geneticists responsible tor this unprecedented progress are graduates of agricultural colleges. The lob is not done; the demand for such highly trained people lemains high, according to Cover. Efficient modern ponltiy production demands a thoi ongh undeistanding of the physiological icquirements of healthy chicken-.. Without knowledge of the needs ot the chicken tor warmth, lor a specific quality and quan tity of air and the optimum rale or air evhange and light, agncultuial engineeis would he unable to design in a complete fertility program... a program planned to produce the highest profit per acre. That's why it’s guaranteed in writing to out-perform any other fertilizer in side by side comparisons. Outgrown other fertilizers? Get the one formulated for you. Have a talk with us about Super Q soon. It’s time well spent. houses capable of providing the best environmental con ditions for chickens to grow, produce and reproduce. Allan physiology is a deflnite ca reer possibility for anyone with an eager interest in hi ology and a desiie to under stand tundamental body pioc esses, Cover believes. The high death late in poultry flocks ot the past could not he tolerated under the highly competitive con ditions of today. Even so, losses irom a vanety ol poul liy diseases leach millions ot dollars even yeai Re seatch pathologists, diagnos ticians and disease tegnlatoiy petsonnel ate a vital tevim involved m i educing poultiv Super Q—sign of a Growing Man rs Lancaster Farming, Saturday, April 16, 1966—7 mortality, Chickens wandering around a t«m yard, feeding lit hit or miss fashion, could not measure up to modern poultry mdustiy standards. Ingiedi ents in the feed inuo made possible tlie complete conllne ment and lull yeai around pioduition of chickens Uasie and applied research in poul try mitntion have helped make chickens one ol the most ethcient converteis of teed to eggs and meat in the domestic animal kingdom. Colleges and industnal tii'ins around the nation and woild cue alwavs seeking well-tiam ed nuti ilionisls to aid in the se'aith lor new knowledge and pi editable application of piesent knowledge Today, homemakers place a piemiuiii on iheu tune and au; willing and able to pay toi convenience toods to aid in meal piepaiation This h'as helped widen the field ol poultty pioduits technol ogv ttlucli in.ludes new ■pieservation techniques, pacW* aging. pioeessing and new uses tor poultiv products of 'dll kinds The tnune m this ■field, is teiy bnght, Cover says “The finest product at the least possible cost” is the basis tor evaluating equip ment and production tech niques in the poultry indus tiy Personnel tiamed in poultry management will find oppoi tunities m pi note In dus tr v, agncnltur'al colleges and go\eminent voih, he concludes Merck To Offer Awards For 4-H Horse Projects Foi the fust tune annual awards will be olteied on a county, state and national ba sis to \ o 1111 a 4-H Clu’b mern beis in official horse pro grams, accoiding to the Na tional 4-H Service Committee. Awaids will lange tiom a new countj medal winch tea (Continued on Page 9) L. H. Brubaker S3O Strasburg Pike - Lane. R. D. 3, Pititz, Pa. Ph. Pane. 397-5179 Strasburg 687-6002 Pititz 626-7766