Farming, Saturday, September 1, 1962
From Where We Stand...
Some Kinds Even Taste Good
“Na Daddy, not that one. Get the
one with the space men on it.”
It didn’t matter to him what was
inside the box. But he had to get the
space men to complete the set.
Remember when you had only
three or four kinds of cereal to choose
from? You could get oatmeal, or corn
flakes, or wheat flakes, or a wheat
cereal that tasted a little like corn meal
mush but really “stuck to the ribs” on
a cold winter day. But most important
they came m a box that told you on
the outside what to expect on the in
side.
Now the breakfast food boys put
them in full color comic books, cut out
castles, space ships, zoos, playhouses,
cardboard records, coloring books and
coupons for this and that
But inside things are even more
fantastic!
You can still get the old flakes and
meal if you look hard enough betwe
en the stars, letters, wheels, granules,
waffle shaped biscuits (spoon size),-and
little marble shaped objects that come
in all colors yet.
- And the flavors - wow' !
You can get cereals that taste like
raspberry, strawberry, orange, lemon
and lime, vanilla and chocolate and
once in a while one that even tastes
like corn. A little.
The kids are bombarded by propa
ganda about this cereal that is sugar
sparkled, and that cereal that is shot
through and through with sugar, and
another that is sweetened with honey,
till they think it is absolutely unpatrio
tic to think of sugaring your own break
fast food to your own taste.
But most of the kids never get be
yond the container anyway when it
comes to preference. They still eat what
is put before them if they are hungry,
or refuse to eat it if they happen not
to be hungry
One cereal maker, realizing that
kids are not the only ones who start out
the day with something less than two
fried eggs and a generous slice of ham,
are trying to appeal to the intellectual
types among us.
They are offering a cereal box with
a message on the side
Now it is our belief that anyone
who eats less than ham and eggs for
breakfast is in no shape for a message
that early in the morning. Personally
we have about all we can do to get past
the headlines of the morning papers—
without looking for deep, thought-pro
voking missives on the side pannel of a
cereal box
And sizes'
You can get giant economy size, the
huge family size, and the large size. In
a few instances you can even get a stan
dard size, but they ]ust do not make
cereal boxes in small size Oh yes, there
are small boxes, but they are not ‘small’
il Wheot Vote
(Continued from Page 1)
eligible voters who cast votes
last year when a change in
definition of eligibility let
many more county farmers
qualify. But the vole in 1960,
when only about 800 growers
were eligible to vote, was still
’lighter when only 4 9 per cent
turned out, but in both cases
the vote was overwhelmingly
opposed to controls for the
crop.
The breakdown of votes by
communities is as follows:
Community, it 1,,. YcstO, No-19,
sizes, they are individual servings. It
doesn’t matter that most kids eat less
than one pre-measured individual serv
ing, and most adults would prefer to
have a little heftier serving, the indi
vidual serving has to be used up or
thrown out once it is opened. If it is
not, the boxes soon begin to take up
more space than the supply of potatoes
and- canned goods for the rest of the
meals in the day.
Oh well, maybe we are getting past
the rough and tumble cereal stage any
way.
Digestion, teeth and temper are not
what they used to be. Guess we might
as well say, “Pass the corn meal mush,
Ma.”
At least that’s how it looks from
where we stand.
A group of dairymen were discus
sing the role of the farmer in providing
the markets for his products the other
evening.
We sat and listened to both sides.
Some thought the farmer had enough
to do m producing the stuff without
worrying about selling it, and we have
to agree that producing farm produce
is a full time job.
Others in the group argued that no
other industry produces a commodity
without making preparations for the
sale of that commodity.
We had just read a report on some
of the advertising budgets of national
companies; and couldn’t help interject
ing here that some of the farmer’s com
petitors are v spending millions of dol
lars to sell their products to the public.
Last year one soft drink company
spent almost $2O million to promote a
product which is in competition with
milk Two other soft drink companies
had advertising budgets of over SIOVL>
million and $6 million, and this does
not count all the hundreds of little in
dependent companies around the cou
ntry with budgets of a few hundred
or a few thousand dollars, nor does it
include the manufacturers of other bev
erages who spend millions and millions
to promote their products.
Of course some promotion of agri
cultural products on a national basis
is being undertaken, but the budgets of
these groups are pygmies among the
giants of the advertising world.
The American Dairy Association
and the Florida Citrus Commission are
the two largest organizations dedicated
to promoting farm products, but there
are many, many farmers producing milk
and citrus fruit and not contributing a
penny >to either of these groups.
We believe that the time is coming
when the individual farmer will have
to tax himself for the purpose of ad
vertising if he hopes to compete for the
consumer’s dollar
At least that’s how it looks from
where we stand.
Community £2 Yes-1, No-
Community #3 Yes-0, No-
- £4 Yes-1. No
"'ommuniiy 3p r > Yes-0, No-
Lancaster Farming
Lancaster County's Own Farm
Weekly
P O. Box 1524
Lancaster, Penna.
P O. Box 266 - Lititz, Pa.
Offices:
22 E Mam St.
Lititz, Pa.
Phone - Lancaster
..EJJw’em. 4-36*47,0r *’•ip r,
★ ★ ★ ★
Paid Promotions
To advertise or not to advertise,
G Challenged ballots-!
1 Community #6 Yes-2, \o- 4
5 Community #7 Ves-0, No- 3
3 Community if: S Ves-0, No- G
Jack Owen, Editor
Robert G. Campbell,
Advertising Director
Established November 4,
1955. Published every Satur
day by Lancaster-Farmmg, Lit
!tz, Pa.
Entered as 2nd class matter
~^tr X iitltzl t under A£t ol Mar*
5 if*3
Dibit Material, E*r«i 1, 2 64*69, 70,
3. 7
D«t«(Ioyi*1 ’Reading* Ezra 3 10*13
: Foundations
Uiwb (or September 2, ISMS 2
IT HAD been 50 yeais since the
* great Temple of Solomon was
burned to the ground, and the
beautiful objects of silvei and
re so famous, had
been carted off as
loot by the in
vaders from the
Euphrates Fifty
years is a long
time. Men now
with grey beards,
60 years old or so,
had been young
children when the
city fell to Nebu-
Dr, Foreman chadnezzai But
old people remember far-past
events better than most joung
ones do; and the splendor of Solo
mon’s temple was not to be for
gotten.
Foundations
But though not forgotten, Solo
mon's temple could not be re
placed either. The first gieat
public work undertaken by the
returned exiles, who brought no
wealth with them, was to begin
the erection of a temple on the
site of the old When the founda
tion was laid, the old men wept,
because they remembeied the
magnificence of the old temple
and realized that this would never
look like that. But the young peo
ple shouted for joy, for they had
never seen a temple at all And
the young ones were right, for
those foundations were to bear
the weight of a temple that was
destined to last as long as Solo
mon’s, or even longer. It would
become a center of religious life
for thousands of worshippers. Its
successor, even if a king built it
(and a king did), would nevci be
loved as this one would be In
cidentally this became the temple
where our book of Psalms was
fiist used as a hymn book.
But it all began with the founda
tions. All foundations look about
alike; and they don’t look like
much. It takes imagination to see
a shrine for God rising above tho
dusty rock of the foundations.
Foundations of Lift
All this might suggest to us a
Now Is The Time . . .
Lnestock that are being fed on limited
legume hay rations, or roughage of low
quality, should get additional amounts of
minerals. This might mean the use of 40
to 50 pounds per ton ol dicalcium phos
phate or steamed bonemeal In addition it
is advisable to provide tiee choice of min
erals to the herd
MAX M, SMITH
roughages, and especially those who are
using only low quality silage as roughage should increase the
protein content of the grain ration, in some cases a proton
level as high as 30% (crude protein) should be used Without
good legume hay or silage this extra protein is needed, t‘
TO USB SODIUM MBTABI
SULPITE ON OOBN SILAGE
When ensiling stunted corn
research work has discovered
that the ’use of 8 pounds per
ton v of sodium metabisulfite
will reduce the formation of
silo gas, preserve Vitamin
A activity (carqtene) and aid
in the preserving of the low
quality corn crop.
TO SEED WINTER WHEAT
FOR PASTURE
, V.. 1 11 i in i 'Jk J; ai-t 1-1
parable. Saint Patil
Christiana a temple of the Lord*
to we may apply his parable to
ourselvei. All lives are built on
foundations of some kind. Jesus
(poke of two houses, perhaps just
alike except that one was built
on rock and the other one built on
land. Foundations may be out of
light, indeed have to be out of
light if they go down far enough
to do some good. Scaffold*
Ing is necessary but temporary;
foundations are necessary from
first day to-last. Each, human Ufa
is built on-other lives. The kind of
home which a father and es
pecially a mother make, the kind
»f care they give their children*
the spirit of the 'home, the faith
ind hope and love of that home,
lie a foundation on which a good
life can be built. A home where
there are doubt and hopelessness
ind hate, a home from which the
children escape as soon as they
possibly can, is a foundation for
the life of a criminal or a beatnik.
The probation officer of a large
city said that all kinds of juvenile
delinquents, with all sorts of back
giounds, had come under his eye;
but never yet had he seen a ju
venile delinquent from a home
where husband and wife lived in
harmony
Dn What Shall A Nation’s Walls
Be Set?
Nations like persons have foun
dations, good or bad. People
lometimes wonder if we deceive
ourselves when we prefer a demo
cratic state to any other kind,
booking at other experiments in
democracy, with the exception of
the northern European nations,
to-called democracies will not
teem very attractive. Is there
anything special about American
democracy (w’hich is a child, or
a first cousin, of the democracies
In northern Europe just men
tioned)? Yes, there is, and this
ihould be said in thankfulness and
without pride, for we had nothing
to do with it. There was a long,
long period of growth, of trial and
error, of practice, you might say,
m democratic processes, before
we started it over here. We blaipo
the Congolese for making a mess
pf their country the minute they
reach freedom. But would Wi
have done any better with our na
tion if we had had no foundation’s?
And it should not be forgotten
that a corner-stone of our founda
tion is a long-time faith. “In God
we trust” as a motto is worth
little; as a foundation it is indis
pensable.
(Based on outlines copyrighted by
the Division of Christian Education.
National Council of the Churches of
Christ in the U s A Released by
Communit> Prcfe* Service.)
BY MAX SMITH
TO TNrilK VSE MINER AL FEEDIXG
TO ADJUST PROTEIN LEVELS
IN' GRAIN RATION
Ddirjmen that aie feeding
ter wheats may be seed*4 durp
mg late August and ««rly
September and used for 4&auh
mg later this fall and Oftlftf
next spring These two -varieties
are resistant, to Hesalan- 4a*jr
trouble and should gir« -ebm&
good forage. The usa of ft
complete fertilizer at eeedfffiC
time will give - more
growth. i *“
TO APPLY LIME THIS *flpL
Gram fields that aro-to^Ub
low quality