4
—Lancaster Farming, Saturday, February 10, 1962
FROM WHERE WE STAND -
Let’s Begin A Fad For Milk
A teenage boy told us recently he
had eaten a hot dog and a soft drink
lor lunch every school day for over
three months. His parents gave him
enough money to get a balanced meal
in the school cafeteria, but he prefer
red to go downtown where he could
put a nickel in a pin ball machine
while he ate his hot dog and sipped
his carbonated sugar water
We do not propose to pick a fight
with anyone m particular, but if the
dairy industry could just generate as
m»tCh enthusiasm for milk as some of
the other beverage companies have
generated for their products, we would
not 'be staring a surplus milk situation
in the face.
We believe the dairy industry is
missing a bet when it fails to take full
advantage of the teen age fondness for
fad, for many times these fads grow
to be habits which shape the life of
the young people long after they have
passed the adolescent stage.
We believe the dairy industry
would do well to put more emphasis
on the fact that milk is "GOOD, - ’ even
if it means putting a less emphasis on
the fact that milk is “Good For 3Tou.”
We know that man is a creature of
habit and it is in adolescent or pre-ad
olescent years that many of our lasting
habits are formed
Especially should the “good” image
of milk be projected to the teenage
girl of America. We have painted the
other picture so long that girls have
come to think of milk as a'food which
will make them “big and Strong” just
at a time in life when the girl does not
-want to be “big and strong” but dain
ty and appealing.
The image of milk as a producer of
strength is shown m a study conduct
eed in Williamsport some years ago
Iby Dr. M. E. John and Harrison Price
of the Pennsylvania State University.
The study was made with a sampling
of sth graders, Bth graders, 12th grad
ers and a group of out-of-school young
people 18 to 24 years of age '
Very briefly, the findings showed
that sth grade boys averaged 3 5 glass
es of milk per day, the girls 3.2 glass
es. Ninth grade boys averaged 3 4
glasses per day, the girls 2.6. Twelfth
grade boys averaged 3 9 glasses per
day, the girls 1.9. Among the out-ot
school youths, men averaged 2-1 glass
es and women 1 glass per day.
Three major reasons why adolse
cents do drink milk, the researchers
found are the belief that it 'contributes
io health, energy and personal appear
ance; They like its taste, and they are
in a habit of drinking milk.
It is very interesting to note that
some of these positive reasons become
County Native
Gets High Post
In Farm Bureau
A well known Lancaster
County farm leader has been
promoted to a top executive
position with the Pennsyl
vania Farm Bureau Coopera
tive Associ-lioh
Mark Hess, who resides In
Glen *Ac.ec, Hershey, but
owns and maintains opera
tion of a farm in Lancaster
Countj, along Lancaster R 6,
has been named director of
marketing, according to Geo
G Connor, Farm Bureau
general manager and execu
tive vice president
Hess has been an executive
with Pennsylvania Farm
Bureau since 1959 when he
became manager of the feed
division Smce 1960, he has
been man'ger of contract
production service
He has been active in co
operatives for some time, be
ing a former president of the
Lancaster County Farm Bur.
eau _ Cooperative Association
and a former
urer of the Pennsylwnia
Farm Bureau.
In addition, Hess is former
manager and director of the
negative reasons among teenage girls.
Reasons given for not drinking milk
included; 1, They think it is for babies
and children; 2, They believe it helps
make them fat; 3, Others in the group
do not drink it; 4, They have not
found it as stimulating as other drinks;
5, They do not consider it a social
drink.
Milk is still -the most nearly perfect '1
food, but We must find a way to make
it acceptable socially on all occasions.
We must dispel the notion that milk is
•only for babies, that it will contribute
to making a person overfat, and-that it
will stimulate growth to an excessive
degree.
Milk is good for you, but it is also
GOOD, and that is the story we ought ’
to be selling to the teen age members
of the American consuming public
At least that’s how it looks from
where we stand.
G B. Wood, head of the Agricultux
al Economics Department of Oregon
State College said recently, “Agricul
ture is going to move closer to produc
tion according to specifications -based
upon one-to-five year contracts*. These
specifications will be determined by
the food marketing and distributing
organizations Farmers who prefer not
to meet the new requirements have
two alternatives. They will not have
markets for their products or they will
be able to sell products that do not
come up to the ‘specifications’ of the
integrator
Along the same line is the quota
tion from the Canadian federation of
Agriculture: “Integration, while it may
mean efficiency and relative stability
for some, means restriction 'and exclu
sion for others if it is to be fully car
ried through.”
Vertical integration, i. e, contract
farming, is a relative newcomer to the
business of farming, but it has grown
so fast that in some commodities it
has become the tail that wags the
dog.
Is vertical integration a threat -to
the farmer’s independence or-is it a
boon to life on the farm?.
It can be either, but when it is used
as a tool for unlimited production for
the purpose of consuming the contrac
tor’s raw materials, with no thought of
where the finished product will .be
marketed, then vertical
can be more ruinous to the business of
farming than droughts, floods or
plagues of insects.
At least that’s how it looks fioni
where we stand.
Lancaster County Tobacco
Cooperative, vice president of
Producers Cooperative Ex
change, Coatesville and sec
retary of Producers Live
stock Cooperative, Lancaster.
He is a trustee of Messiah
College, Grantham
Hess is married to the
former Helen Denlinger of
New Holland
Farm Women 10
Hear Travelogs
Journeys made last sum
mer were described in detail
by members of the Farm
Womens’ Society number 10
at a recent meeting in the
home of Mrs Jacob Esben
shade, 2051 Butter Road
Answers to roll call re
vealed members made trips
to such varied places as Mex
ico and the back yard truck
garden. The truck garden
traveler revealed that the trip
was made entirely by shoe
leather express
Reports from the state
convention in Harrisburg last
month were made by Mrs
John Habecker, Mrs- E R
Royer and Mrs H. S. Sloat.
The group voted to donate
$l5 to Heart Haven and will
raise membership dues to ‘s2
per year A bus has been
More On Contracts
scheduled to take the group
to the Philadelphia Flower
Show on March 5
Next meeting of the group '7 TAV <j M rr» resultsTof those who vote The important
will be on March 3in the MAX SMITH thing is to evaluate the program and vote
home of Mrs Habecker at your decision on ’February 20th
Lancaster R 4,
ww., i, , ~ prune the old grape vines m order to reduce the amount o
wnen harvested at the f, , , „ . , ,
proper stage of growth for b,eedln g from the vine, which may occur m later spring
silage, corn has a tremen- P runin § It 15 important to remove most of the last year s
dous capacity for self-pieser- growth from the vine, -but not all of it; the bearing wood
vation
Farm investment in the or weak vines and 60 to 70 buds on strong vines, these aic
States exceeds 200 the buds that are now on the last year’s growth. This will
i ion o ars mean that most laterals will be pruned back within Bto 1"
inches of the old Wood These buds will grow quickly this
Spring and furnish the bearing part of the, vine
Lancaster Farming
Lancaster County’s Own Farm
Weekly
P- O Hot 1524
Lancaster, Penna.
Offices:
53 North Duke St.
Lancaster, Penna.
Phone - Lancaster
Express 4-3047- - -
Jack Owen, Editor
Robert G Campbell, Advertising
Director & Business Manager
Established November 4 1955
Published every Saturday by
Lancaster Farming, Lancaster, Pa
Entered as 2nd class matter at
Lancaster, Pa. under Act of Mar.
I, 1879 additional entry at Mount
Joy Pa
Subscription Rates: 32 per year
three years $5. Single copy Price
3 cents
Members Pa. Newspaper.
ers Association; National Editorial
Association
result of it. But where thet,
true lasting determined hop,
Christian love, there you havei
right foundation for a home
This docs not mean that c .
with a father-mother combinatt
and partnership, can there W
true -home. A mother can cjtJ
though the burden i
-—when her husband is taken fr o
nißie M»tcri*r- Exodus 20 '12; Prov- ’ aa< * a father can carry
eibs 1 8, Mark 7.9-13, Luke 2 39-51; n(though not SO well as a mothf
J °ocvMion*? Keadmi:: Coiossians 3-i2-vi f he has to be father and moth
both. Indeed there are hom
where.there are no children, ai
where those who live there a
"not even related to one anothc
For example, we have the we
i- known story of how Jesus sj
* — 1 from the cross, “Son, behold it
HE English language is one Mother' I ’-.-, and “Mother, beho
of very few that have a-word- thy son 1 ” And how John toi
for home. Other languages have Jesus’ mother Mary into his ov,
words meaning family, or house, home John and ,Mary were i
but not home. It is a Christian relation that we. know of, yet v
word, though we can be sure, that their home w;
did not so much a real one We do not know wh
invent it as in- John’s wife said to this; but it
hent it from n ot likely that Jesus, who mu
our mother-reli- have known John’s home situl
gion, the Jewish tion well, would have said whl
faith. The Bible he did if he thought for a momei|
does not say that John’s wife was a selfisj
much about the woman. At the very threshold I
Christian home Christian history, then, we s<|
as such, for of already what has been multiplies
Dr. Foreman course~-in Old many times over and over.—th|
Testament times there were no making of homes by, and fo|
Christians, and in New Testament those whose own homes have beef
times no writer of those books broken by death and disaster. I
had been born into a Christian one of Jesus’ puzzling sayings a
home It was something quite new. that one about Corban. The reader
To Make A Home
Lesson for February 11, 1962
Nevertheless, as was just said, may wonder what that has to d|
we inherit the home, as" an instf- Wl th a home.-Well, our Lord
tution, from the Jews. We may speaking,of a situation where |
well be grateful, for no other one man who should be contnbutm|
thmgis so fraught with blessing to the borne where his father an|
home. mother live, makes excuse foi
Famr Mother not helpmg'them by claiming thsl
What does it take to make a "he gave the money to the churci
home? A modern popular poet (as we would say). One point il
.. wrofe, and truly, that “it takes certainly clear. The home has firs|
a heap of livin’ to make a house -claim among all our creditou~
a home.” Another poet retorted For it takes money to support
that it takes a heap of plumbin' home This doesn’t mean we a|
and a' heap o’ mortgage, and a have to be rich. What it doei
heap of repairin’, and who knows mean—among other things—l|
what, 'to make a home. Indeed that such matters as income, min®
this is all true. But before the imum wages, and so forth, aiS
living and the mortgage and all not just “economic” matteisß
the rest of it, two people must They affect people’s ability t®
love each other and want a home make homes at all. A bus brokfi
together. Homes do not spring up down in Louisville, Kentucky, lasi
by magic. They are planned. So summer It was filled with nuS
the Old Testament Scriptures sel- grant workers headed for then
dom if ever speak of a home (in- cherry orchards of Michiganß
deed they didn’t hare' the word Those hard-working people had ni
in the Hebrew language); but money at all, and only the clothes!
they do speak often of Father and on their backs They are not covl
Mother. Now a father and a erg d by minimum wage laws|
mother do not by themselves How much of a home can you!
make a home. They may both have on a migrant’s wages? Tc|
travel and live in suitcases, he deny people a decent living is|
may be away so much he seems deny them life’s greatest blessing,*
almost like a stranger when he a home. |
does come home." Father • anti" .. , Col,)r JA ht ' a l h ?|
, . . th* Division of Christian Education,?
mother may achieve nothing but National Council of the Churches otn
a madhouse, and a divorce as the cemmumty‘pr«i. ierTjce.f' 1 '* 8 * 4 b, |
Now Is The Time . ♦ ♦
BY MAX SMITH
TO PRUNE GRAPE VlNES—February is a good month to
will come from last. year’s growth and in most cases a
■guide that m.",y be used is to leave 40 to 50 buds on small
TO BUY ADAPTED SEEDS—Many seed purchases are now
being made and it is very important to-buy varieties that
are adapted and ones that are known to be-high yielding
good "germination, and free from weeds The purchase ol
certified, seeds is one >of the best ways "to 'be assured ol
these items. In the case of cloyer _ and.., alfalfa seed foi
spring broadcasting growers are urged to buy the local
adapted strains rather than foreign seeds'
TO BROADCAST LEGUME SEEDS. EARLY—LocaI alfalfa
and red clover growers who are planning to establish a new
hay seeding by broadcasting the fegume seeds on lop of
winter grain should plan .to make the seeding during late
February or the first 10 days in March These early spring
seedings have been more successful than broadcasts made
late in March or during April. These articles is not in
tended to state that broadcasting of seeds is the best meth
od of getting a good stand; "however, if the seeds axe to be
broadcast, do it early.
TO VOTE IN TOBACCO REFERENDUM—
All tobacco growers are urged to become
acquainted with the facts of the Tobacco
Referendum to -be held on February 20
The local ASC office will handle this pro j
gram'ahd-plan some" educational activities!
before the vote The control program will!
go into action providing at least two-thirds
of those votm'g, approve it Those not vot
mg will be required to go along with the