6—Lancaster Farming, Friday, July 4, 1958
ABOUT 800 PERSONS interested in rural youth witnessed
the dedication of the Danforth Farm Youth Center at
Gray Summit, Mo. Here a part of the crowd is shown
listening to Secretary of Agriculture Ezra Taft Benson
deliver the dedicatory talk. At |ie right foreground is
the centerpiece of the quadrangle which constitutesthe
Danforth Farm Youth Center. It is a bronze statue of a
typical Amercian farm youth
Get Those Flies!
. . . and got 'om fast with
Rockland
RIEEN-KOW
Cattle Fly Spray
(with new repellent RC 11)
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For "3 use
KSeerj-Ksw Aerosol
1 lb. or 3 1 5. Disposable
Wherever F{ cs
Cong-ejate
ROCKLAND'S
GREEK mV\
2*» Malathion bait
kills them for sure
See Ycjr Dealer
“a! DOCKLAND
C ffß C CHEMICAL COMPANY
L . Caldwell New Jersey
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Salsbury’s Laboratories Poultry
Disease Prevention Program
| Polystat
I Wavac
I m -ip Wing Web, at 6 -12 wks. Histostat for §
1 F OWI lOX 3 w ks. where Blackhead prevails 1
j 3 Nitro
E J Total cost about .09c per bird per laying year. =
1 FEED DEALERS NOTE—one inventory coccxdiostat j
= & wormer,
F. W.
1 LEACOCK, PA.
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LANCASTER FARMING
Phone STterling 6-2132
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i SMOKETOWN,
| Ph. LANC. EX 2-2659 E
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in your feed, starter & grower (to 1
16-18 wks). Prevents coccidiosis, i
pullorum, typhoid, round worms, |
tape worms, hexamitiasis and blue |
comb. For replacement stock, g
breeders, broilers, turkeys & -
pheasants |
—water vaccine, (or dust, or intra- g
nasal) new castle & bronchitis. Use 1
N. C. & B. 4 days, N. C. 4 weeks, & |
N C. & B, 4 months, & fall-winter |
’5B - ’59 N. C. every 3- 4 months. |
In your laying mash (& hog feed too, |
steers soon.) “Spares” the antibiotic |
and protein, gives 5% -9% more |
eggs per year, 4/10 less feed per i
dozen eggs, plus 5% greater livability. |
FISHER
Representative
Ph. Leola OL 6-7356 i
CLASSIFIED ADS
PAY
‘Five-Star’ Egg Promotion Program
Revealed by PENB; Working Now
CHICAGO* An expanded
“Five-Star” public relations and
promotion program on eggs,
geared closely to the findings of
an extensive motivation research
study, has been revealed here
by Lloyd H. Geil, General Man
ager of the Poultry and Egg Na
tional Board.
The PENB Egg Division pin
nomts five strategic population
groups as primary targets which
offer the greatest potential for
sales of eggs. These five “star”
groups, selected by careful study
of market potential, include’
• 50 Million Homemakers.
• 34 Million Overweight Peo
ple
•18 Million Teen-agers.
• 76 Million Restaurants Pa
trons.
• 11 Million industrial work
ers in plants where food is
served.
The new PENS egg program
is reaching these groups through
every area of mass communica
tion, including daily and weekly
newspapers, wire services* fea
ture syndicates, radio and tele
vision, national magazines, house
organs, consumer marketing in
formation agents, college and
high school home economics de
partments, nutritionists, restaur
ant and hotel operators, and
school lunch supervisors
“The expanded program makes
extensive use of the findings of
ou rrecently concluded motiva
tion research study conducted
by the Color Research Institute
The survey was based-on a panel
of 1204 persons in representa
tive marketing areas,’’ Geil said
Details on the five “star” pro
grams follow
HOKEMAKERS PROJECT
The 50 million American home
makers are the keystone group
in the Egg Divisions promotion
program
The motivation research study
showed that this group thinks
favorably about eggs, but also
tends to associate them with chil
dren, infants, and men, m that
order A steady barrage of publi
city and promotion materials to
broaden this image is being aim
ed at the housewife through the
media which she sees every day
newspapers, magazines, radio
and television.
PA. =
In addition, some of the pro
motions are keyed to topical
events such as weddings, Na
tional Sandwich Month, Dairy
Month, and National Tavern
Month, and to seasonal events
such as Halloween, Easter and
Christmas Special publicity
events are also being created to
deal with molding specific con
sumer attitudes
These include promotional
themes such as Two Eggs for
Breakfast. Eggs at Snack Time,
and Eggs for Main Dishes.
DIET PROJECT The na
tion’s 34 million overweight per
sons constitute a special-interest
market made to order for the
Egg nutrition story. i n addition
to the mass communication
media, the low-fat, high-protein
story behind eggs is being told
to doctors, public health officials,
dieticians and nutritionists who
influence the eating habits of
overweights.
A special menu planning book
let to show how eggs fit into
the weight-control pattern, |s
being prepared for wide consum
er distribution The booklet
takes into account the eating
requirements of a normal family,
but places special emphasis on
its adaptation to persons on a
reducing diet
On a more technical level, a
new booklet “A Scientist Speaks
About Eggs’, is now being dis
tributed to professional organiza
tions and personnel to bring
them the most up to the-minute
and authoritative nutritional and
dietary data on eggs.
TEEN-AGE PROJECT The
fastest growing market ip the
United States is the teen-age
market, now numbered at 18,000,-
000 strong. In addition, research
shows that these persons are the
most undernourished group m
America. PENB counts this a
major market with trenwyidous
potential for the consumption of
eggs. The egg story is- being
taken to teen-agers through a
home economics department
school project which contains
information on the purchase,
care.basic cookery, preparation
and serving of eggs.
In addition, a 4-page teaching
unit insert is planned for pro
fessional teaching journals.
These units will be prepared pro
fessionally and will cover sub
ject matter that will be ppph
cable to all grades in school.
Reprints will be made available
to teachers at minimum cost for
classroom distribution.
As another step in bringing
the egg story to American young
sters, a 12-minute, 16MM color
movie is planned for use in home
economics classrooms. Fifty
prints of this color film are to be
placed for national distribution.
The teen-age group is ap im
portant one to reach for yet
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GET faster, lower-cost gains with
NEW PREMIER MOREA
LIQUID FEED SUPPLEMENT
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• Labor-saving, free-choice, liquid feeding,
• Faster, lower-cost gains and high finish.
• Top quality meat with less waste fat.
• More milk at lower-cost from dairy cows
LOCAL REPRESENTATIVES
R. S. HESS
Lititz MA 6-2314
ROY S. SPANGLER
Premier MOREA is a Product of
m HESPENHEIDE and THOMPSON, INC.
York, Penns>l\ania
PHONE YORK 82210
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another reason research re
veals that these youngsters often
are an important factor m the
purchase of foods for-the house
holds
RESTAURANT PROJECT
Every day 76,000 meals are con
sumed toy Americans in public
eating places. PENB has a pro
gram underway to further stimu
late the use of eggs in restaur
ants and other public eating
places throughout the country.
The program involves develop
ment of fast-cookery suggestions
for short order needs, large
quantity recipes, and electronic
cookery information to make
volume food preparation easier
and more profitable.
New methods and advantages
of using eggs in quantity cookery
will be publicized through the
restaurant industry’s trade press
and in special mailings to res
taurant organizations.
In addition, merchandising aids
are being made available to the
restaurant industry in the form
of menu chp-ons, table tents,
menu covers and place mats.
INPLANT FOOD PROJECT
This important market embraces
the 11 million men and women
who work in industrial plants
where food service is provided
in the form of cafeterias, lunch
rooms, and dining rooms. PENB
(Continued on page seven)
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T. W. LEHMAN
Lane. EX 4-4929
Col. MU 4-8599
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