Advertising Trade Magazine Survey Finds
Farmers U.S.’s Most Solvent Customers
PRINTERS’ INK, the trade paper of the
adveitismg industry, in a recent issue
ran a special report on farming and the
farm market We thought you would be in
terested m some of their findings and
views
The brightest spot m the report was
this “The farmer is probably more solvent
than any other customer in the U S econ
omy. He owes only $ll for each $lOO he
has in assets Two out of every three farms
have no mortgages The net income of
farmers, the amount they have left to buy
after they have paid taxes and installments
on machinery, was nearly 12 billion dollars
last vear and may very well increase in
1958 ”
This too was noted “The farm wife
is just as chic as her city cousin, but with
the diffprenge that she can pay cash and
shuns time payment plans.”
The magazine found that most com
panies - catering to the needs of farmers
expect 1958 to be a good year For several
c ears farmers have foresworn buying trac
tors and equipment Last year farm equip
ment sales 'averaged 10 per cent above the
pievious year In dollars and cents, they
now own $343 million worth of new' trac
tors and $625 million worth of other new
farm equipment
As always, when talking about farm
ing, and especially farm income, there is a
tendency to stick your neck out and make
a prediction Printers’ Ink, too, could not
i esist Here is what their gaze into the crys
tal ball brought forth
“There are signs that livestock prices
will decrease somewhat but to no appre
ciable extent The meat-eating habit is now
so firmly fixed in the nation that people on
shortei work weeks juggle their reduced
"''s* '-v '
„/ ' ,f> (, M ,S ,
BY JACK REICHARB
75 Years Ago
The ancients called the Stiails
ol ConsUmtinoDle the Bopoius
'aloi spelled Bosphouis, which
n eanl cattle fold , but sevenU
l,\c coals ago cattle in the region
had Ihosen that place to kill Ihem
sc he>
Accotding to an aiticle in Pall
'ic II (i i/etle a disease had spiead
am mg the entile which caused
ihc animals afiectcd be it to dash
to the Bosphoiuus shores and
commit -uicidc
The disease ofhuallc repented
at Constantinople was chaiact
cnzcd be fiothing at the mouth,
tunning fiom cces and nose tr
toial loss of appetite fevensh
Inal and thiist so great that mane
ill the animals cast themselves
headlong into adiaccnl nccis and
v ci e di oh ned
URL \RRESTLI) I’OR
\\ L VRINO ROY’S CLOTHING
V 17 ccai old gul ailasted in
( Inc ago foj wcnaing boy s cloth
'•\plained that she meielc
t lunged gaimcnts in oidei to gel
t n c.mi lob
I oi tmoo voais she had boon
( oiploved on lake boats as a stow
t i rl watchman and cook bunt;
i i.jblv aithou 1 bom.; suspected
, nd 'no onl\ detected lollowing
m weide/l Sho told the aulhoii
I I s
IJ\ on tho boat in
bo\ s (lolhmo I can earn S! 75 a
ci u \ \ ithout haicl woik It I woie
on is clothes I would not ho al
lived to uoik and would ha\c to
\ osh [lots 1 know I hate violated
ihe lav but to tel! ton the tiuth
I d lathe i make buck in the pom
' r j.liai v lb oi be nel ov e i a wash
tub
\( fialtinioie a 14\eai olel hot
mploved in a biewerv fell into
vat of benliim heei and was
ooktd to death
wh ) had been in the business
lui mam \ calls declaicd thc\ had
A and dium corps were mui seem like it be
ms'ed on a Satnrdac nu<hl in loit
This Week*
in Lancaster Farming
Lancaster County’s Own Farm Weekly
Alfred C Alspach, Publisher, Robert
E Best, Editor, Robert G Campbell,
Advertising Director, Robert J
W iggins, Circulation Director
Established Novcmbei 4, 1955
Published eiery Friday by OCTORARO
NEWSPAPERS, Quarryville, Pa
Phone STerlmg 8 2132 or Lancaster,
Express 4-3047
Philadelphia and weie held to Intered as Second Class matter at
, ~ the Post Office, Quairjvillc, Pa, ip-ici
1-cep the peace The gioup were Act G t March 3, mo
(l.algcd With being a nuisance Subscription Ratos $2 per year,
oi’d an obstiuction on the high- ' LJIS s5 ’ b,nsle col ’ y Pnce 5
v ay
The placing of stones and lime
in the eais ol a balky hoise, was
cVflaied a sine way to conquei
the mttci, accouling to a hoise
lacixcc ot 75 ceais ago
50 Years Ago
While a laimei was cutting hop
poles in a Pennsyhama county he
saw a hall-grown bcai cioss Clear
( icck with (he leg oi a sheep m
its monlh lie was on the point
oi dashing down the slope to
1 iM the voting sheep thiel with
h.s axe when a much laigci bear
v< addled acioss the sticam in the
Wcke of the cub
In a tew moments the big beai
eveitook the little one, took away
the leg ol mutton and began to
1 ull the meat fiom the bone
Just then a still laigci beai came
Hashing through the undeibiush
and pounced upon the second
bcai suipusing it so sluldcnlc
Dial it icleased its hold on the
mutton The second beai then
c .\e battle with the thud and
\ hile the scummage was going
on the little bear recaptuicd the
leg and made ofi with it
Ih<’ iarmei was so amazed that
Ik decided not to molest the
be , i s, at, he pul it
Cicoi I*o IJiovvn o( Cano, Kan,
toted a t>uuv sack lull ol labbil
tils into the ofiice ol the countv
d(ik ol Pratt Countj In the
'",kk wcie 789 c,irs loi which
Li ran teccivecl 3 cents bountv
on c<ich one
In Lancastci Countj Enos
( toll of Carnalyo while sliippmjt
his cion ol tobacco tound a three
nblxd leaf It was o\d a foot in
ki.etli and the thiec leaves in
c lie was a (iinosilv Tobacco buy
income to avoid cutting down on meat.
This means a continued good farm income.
“Farm assets, already at an all-time
high, should keep on rising One group of
men closest to the situation, the editors
of farm publications, thinks farm income
will go up this year A “Farm Implement
News survey of the 56 editors found only a
small fraction who thought it would go
down. The main differences among predic
tions centered on the weather—the most
unpredictable element in agriculture
“The efficiency with which grain is
turned into meat is improving steadily
Boars, bulls and rams with tendencies
toward lean and less fat meat are siring
animals more to the public taste The most
marked improvement has been poultry, and
this has come about mainly through feed
ing methods controlled by packing houses
rather than by improvement in breed
alone
“Nine out of 10 broilers that reach
the hiarket today are grown under a sys
tem of contracting that the packers call
‘vertical integration ’ The farmer furnish
es the brooder house and the man power
and the packer or feed company the feed
and antibiotics'
“Farmers under contract to raise broil
ers are assured of a market, and the pack
ers are assured of a supply of high-quality
birds
“Now several large packing companies
are interested in ‘vertical integration’ of
their cattle and hog supplies. This would
mean an assured supply of meat of the
highest quality, make the livestock market
more stable and virtually end the auction
markets Vertical integration today is the
subject of more farmers in the Middle West
than Ezra Taft Benson or the government
agriculture program.
Lancaster Farming
'X
An low'a farmer wdio foi a num
hci of vears had made a specialty
ol glowing one pioduct each year
had planted 50 acres m cabbage
in 1907 When he had sold the
last caiload of the vegetable, he
found ho had clcaied about $5O
pei acie
Among olhci things, a farm
lournal wilier pointed out half
a century ago • There is abso
Unely nothing m common bc
tw'en a dirty cream separatoi and
a gill edge bullet pioduct”
Losses to milk producers up
to $75 000 or more pei month
igsiilted from a 2 cent per quart
cut in the pnce of Guernsey milk
sold in the Syracuse, N Y mar
1 et
Elective Apnl 1 1933, the cut
ieduced Guernsey milk from 12 to
10 cents per quait retail This
\\us eqimalent to a reduction of
94 cents per hundied pounds
The situation was brought
about b\ the New York Guernsey
breeders Coopcialive Assn
working with an independent
ocalci who had carried on an ex
tensive advertising campaign in
an ell art to sell Golden Gueinsey
milk at 10 cents per quail
in ordei to meet this competi
tion distributors of icgular milk
in the Syracuse maiket were
1 oued to ieduce their prices ac
coi dingh
Despite his 90 yeais ol age,
Robert L\on Civil Wai veteran
(Hove his automobile to Leslie
Mich fiom his faun eveiv clay
thiough.Hit the winter of 1932-33
A sweet potato closelv icsemb
ling a small clog m shape was
fc und by M D Holm on his farm
near Richmond Va
25 Years Ago
4—Lancaster Farming, Friday, April 11, 1958
Blblt Mftttrlftlt Exodua 1
Dtvoilonal Rtadinc* 40:1*11
Up From Slavery
Lesson (or April 13, 1958
THE most amazing race In the
world got off to a bads start
An Emperor once asked a scholar
of his court If he could give him in
one sentence the greatest proof of
God. The answer was “The Jews,
lire ’’ What he meant was that no
body with any
common sense
that Is, would
have expected
the Hebrew race
to survive, much
less to over-
spread the earth.
still less to con-
tribute to the
world as they
have. What be-
came of the Hit-
tites, Hivites, Jebusites, Humans,
*ll the miscellaneous hodge-podge
of tribes and “nations” (mostly no
bigger than Texas counties) that
filled what we now call the Middle
East? Dead and buned and their
languages with them. And of all
that mess of scrambling little peo
ples, one of the smallest and least
promising was none other than the
people who—before they rose to
the dignity of being “a People’’—
were at the very bottom of the
heap
“You Shall Remember”
You can’t get faither down than
slavery. That is whei e the Israelite
nation staited, or if you like, that
was wheie it was befoie it started
You might think that as their as
tonishing histoiy rolled on, and
they took a dignified place in an
ancient world. you might think
they would like to forget then ex
ceedingly low origins Some did, no
doubt, forget all about it But their
prophets and their gieat men re
membered It was wntten into
their Law; “You shall remember
that you were a servant in the
land of Egypt ” The Ten Command
ments begin - “I am the Lord your
God, who bi ought you out of
the land of bondage ” What was
the point of remembeung those
gnmy days in Egypt’ One leason
was that by remembeung from
Now Is The Time . . .
By MAX SMITH
County Agrkultmal Agent
TO SHEAR SHEEP Nothing will be gained by
delaying the shcating of sheep in this area beyond
the iirst ol April, many pounds ot wool will be
lost dining the next month if local pioducers
wail loi the giease in the fleece to ijnpiove the
value ol then wool clip Many ewes will become
better mothcis when out ol the llcecc and moie
exposed to weathci conditions, also, extieraely
waim days lhai may be expected at any time will
i educe the efiiciencv ol the flock
TO BE ALERT FOR SWARMING TERMITES
Property owners die warned of the dangci of
leimite imection in then wood structures here
in this waim, humid climate Eaily spring is
Max Smith
swarming lime for these insects where they col
lect atomic! windows and in othci warm locations Many folks con
lust swaumng tcnnitcs with flying ants, the teimite has an elongat
ed body in one section while the 111 mg ant has a double tomted
body in two sections Penn Slate Circulai J ,4od, Contiol of Tei
mites” gives lull paiticyilais
TO MARK THOSE WET SPOJS FOR FIELD DRAINAGE Right
now is the best time ol the yeai to mark where the tile drains
should be installed, with the giouncl lull of walei it is easier to see
the seepage boundanes rathci than wait until next summer and then
guess at the area concerned It tile diainagc is needed, tall stakes
should be dnven at this time to help locale the pioblcm area later
on when the digging is clone Tile drains thiough crop land will ic
movc the excess water and pennit eaihci cultivation in addition to
beltet aeration and more noimal crop Melds
TO APPLY NITROGEN TO COVER CROPS Bcfoie plowing down
a lank covei ciop growth such as lye grass field brome glass or lye
it is suggested that the area to be lop dressed with at least 60 to 76
pounds of mliogen This mav be aoplied the last week to 10 days
pi lor to plowing if additional growth is desired olheiwise apply and
plow down within a lew days This nitrogen will hasten the decom
position of the cover crop and reduce the lie up” of nitrogen'in the
soil Domestic lye glass should be plowed clown when from 6 to 10
inches tall and before dry weather appears When growth of any
cover crop is ovei a foot tall it is best to disc the area before plowing
time to time, they would be
thankful for the safety, the prasw
tlgo, the luxurle* even, which they;
later came to enjoy.
Divine Deliverer
The other thing the Hebrew*
were taught to remember, another
reason for remembering their long
slavery years, was-that Ged de*
Uvered them. They did not deliver
themselves, they had no powerful
friends among the nations. Nobody
fought to set them free, they did
not raise a hand on their own
behalf. They just walked out. With*
out gettmg ahead of our story, w«
can recall that the entire exodus
from Egypt is set forth at God’s
doing. So when the Israelites
thought back on their past, thehf
not only humbla but rather hor*
nbl# beginnings, they were ex
pected to be grateful to God for
taking them out of there. It can
be so with us. Even a poet who
lived before Christianity could
make one of his heroes say, after
a terrible shipwreck, "Perhaps ona
day It will be a pleasuie to re
member even this.” And a Chris*
tian can say far more. Every
trouble we have had, every dis<
aster we have survived, every
danger passed, every humiliation
and hardship endured,—if we have
come out of it with a Christian
spirit, will make us all the more
grateful to God
'‘Uses of Adversity”
Dr. Foreman
Soma people’s only university 1|
adversity; the “University of Hard
Knocks." “Sweet aie the uses of
adversity," said a poet once Ad*
versity is not sweet, and no on#
should pretend to like it. But its
uses are many. Besides the twff
already mentioned, a heightened
appreciation of piesent blessings,
and a sense of gratitude to God
our Father, let us set down ar
third: The capacity for sympathy.
There were many minority group!
In the Hebrew nation, from thelc
first days to their last They would
always be tempted to treat those
minorities, —people of a different
race and background—with con*
tempt They would consider them
fair game for exploitation They
would tolerate them only as sec
ond-class citizens But one of the
mam good uses they could make
of their memones of slavery,! war
not to despise minority groups, the
helpless men and women'on the
fringes of society So it Is today.
There is not a race in the world
that did not have a lowly, even
savage backgiound No people was
ever bom civihzzed, no people was
ever born powerful Any nation
that forgets its own small begin
nings Is on the way to fatal pnde.
(Based on outlines oopvrlghted by the
Division of Christian Education. Na
tional of the Churches of Christ
(n the"U S A Released bj Community
press Service )
i