PER CAPITA CONSUMPTION MEAT AND POULTRY
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mutton
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PREMIER HYGROMIX FACT BOOK
R. S. HESS T. W. LEHMAN
Liti U, Pa. Lancaster, Pa.
Lititz MA 6-2314 Lancaster EX 4-4929
ROY S. SPANGLER
Columbia, Pa.
„ Ph. MU 6-8599
A Product of
47 m 49 '5O '5l
(1947-1958)
f
52 '53 54 55
Stockmen Want
Meat Promotion
Continued
Repesentatives of all segments
of the livestock and meat industry
have agreed that the extensive
promotion activities on behalf of
meat, which have marked the past
several years of abundant sup
plies, should be continued in full
foice
At a meeting of the National
Meat promotion Committee m
Chicago, Feb 14, it was generally
agreed that all groups and organi
zations concerned would continue
their planned promotions through
out the year, placing emphasis on
their own seasonal problems.,
Members of the Committee
from Ivestock grower, feeder and
marketing organizations compli
mented the meat retailer and
packer segments of the industry
on effectively moving plentiful
supplies of meat into consumption
through stepped-up meat promo
tion and advei Using activities,
and urged them to continue their
efforts for meat at the same high
pace
While reports on meat produc
tion presented at the meeting in
dicated that, except for poultry,
there is little likelihood of any
emergency situations this year,
the Committee members con
curred that there should be no let
down in current and continuing
promotional effoits for meat. It
was pointed out that due to abun
dant supplies of broilers an emer
gency situation would likely arise
mthe poultry industry, possibly in
the month of May
Carl F. Neumann, chairman,
presided at the meeting, which
was attended by representatives
of cattle, sheep, swine and poul
try organizations, general farm
and livestock groups, livestock
marketing agencies; meat pack
ers, meat retailers; and the
Tjinted States Department of Agri
culture
Harold Breimyer, Washington,
D C , of the Agricultural Market
ing Service of the United States
Department of Agriculture, re
ported on the ndings of agricul
tural economists working with the
committee regarding the meat out
look for 1958 It was agreed that
'56 57 '5B"
the Committee would provide its
membeis with periodic analyses
cf production figmes by the agri
cultural economists to assist re
tail and other groups in planning
their advertising and promotion
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AS«OCI\fibN OP LANCAgfI*
Gilbert H. Hartley, Treasurer
Emlen H. Zellers, Secretary
Lancaster Farming,
Friday, March 28, 1958—1\
1
j
■||r
ctmties in accordance with the
meat supply situation.
In addition, it was agreed that
the various livestock groups
would give letailer organizations,
through the committee, ample ad
vance notice notice of special pro
motion campaigns, in order that
the retailers may cooperate fully
vilh tie-in adveiUsing and other
promotional activities
It was noted encouiagingly that
trends in livestock production in
dicate a leveling out movement
which is considered an ideal situa
tion.
Bi eimyer made four main
points concerning the meat out
look for the coming year
1. It will be a period of i educ
tion of total meat supplies.
2 Although reduced somewhat,
meat supplies will still be fairly
large In other words, 1958 will
not be a period of shoitage This
will not be a record year, but
neveitheless it will be a veiy good
one, comparativey, in regard to
total meat production ’
3 There will in all likelihood
be two seasonal periods an aburt
dance of fed beef in the spring,
and a customary rise in pork sup
plies in the fall Neither of thesb
peuods will approach the critical,
he estimated \
4 While there is a definite pos
sibility of puce dangers in 1958,
these are not expected to stem
from the supply situation On the
oiher hand, they could icsult on
lire demand side in connection
with a serious business recession.
Breimjer said to'fil meat pro
duction would be down slightly
fiom 1957 Pork supplies are ex
pected to show an upturn, es
pecially in the last quarter of
1958, but this will be offset by
smaller supplies ot beef and lamb,
lie foresaw a dip m hog pncc*s
but not as badly as in 1956 He
also said there would likely be b
decline m cattle prices in, the
pi mg While the decline might be
substantial, it is not expected to
'Continued on page twelve) !
3% per Annum.