12—Lancaster Farming, Friday, March 7, 1958
PENB Aims 1958 Turkey Promotion
Program at 5 Specific Targets
CIICAGO Five pioiocls, each
ch Mgned to bioaden Uukej mar
kc ts through pin-pointed appeals
to consume! pioups having a high
sales potential, comprise the tui
key piomolion program developed
hv the Poulti y and Egg National
Boaid for the industiy in 1958
The piogram has been cnthusias
(ically endoised b> the National
Turkey Fedeiation
According to PENB General
Mandgei Llo\d H Geil, the pio
motion taigets in the five proiects
aie (1) 50 million homemakei s,
(2) 34 million overweight peo
pie (3) 18 million teen-agers, (4)
calomels who consume 76 mil
i I
j STANDARD ’ j
I Equipment, Inc. j
j ANNOUNCES ITS I
16%
j SPRING DISCOUNT I
SALE
ON
ALL-NEW BARN CLEANER I
EASY-ALL COMFORT |
STALLS
| SALE CLOSES MAR. 31, ’5B {
| GLENN H. HERR i
■ i
Manheim RD 1
I
I Phone Landjsvllle TW-S 8391
I
EVERY SIRE - EVERY DAY
Dairymen, select the bull of your choice with the
assurance of the highest ever in conception rates,
available at the customary $5 00 fee.
YOUR CHOICE OF SIRES WITH S. P. A. B. C.
Southeastern PeAna.
Artificial Breeding Cooperative
P. 0. Box 254 Lancaster, Pa. Express 2-2191
lion meals a day in public eating
place-, plus 11 million woikers in
industrial plants serving food, and
(5) physicians, dietitians and
olheis in health fields who influ
ence the nation’s eating habits
The homemakers’ project con
centrates on 'leaching” this pow
oi lul pin chasing loup through 62
nationally distributed publicity ie
leoses to communications outlets
These outlets include metropoli
tan newspapers, national newspa
ptr news syndicates, consumer
magazines, radio lood editors, ra
dio faim directois, TV women’s
piogram directois, consumer mar
keting mfoimation agents, state
home demonstration leaders, and
house organs
The project is built around the
following promotions Turkey for
Faster, April 6, turkey for Mo
ther’s Day, May 11, tuikey for
June weddings and anniversaries,
Midsummer Turkey Time, last
week in July and first week in
August, turkey for Labor Day,
Sept 1, Fall Poultry Festival,
Sept 25-Oct 11, and turkey for
Thanksgiving, Christmas and New
dear’s PENB has already han
dled the nationwide publicity on
tuikey for Valentine’s Day, Feb
SIMPLICITY
Garden Tractors
SNAVELY’S
Farm Service
New Holland EL 4-2214 |
'HINSON’S
TCHERY
mge St., Ephrata
REpublic 3-2980
NCASTER
TY’S ONLY
NCHISED
UNT HOPE
TCHERY
NO EXTRA
COST
NO LOSS OF
EFFICIENCY
i—fe-
Community Meal
Planning Topic
Of Meeting
Those women belonging to fire
company auxilianes or chinch
social gtoups that frequently give
banquets 01 dinners wil be inter
ested in a meeting scheduled for
March 20 at the PP&L Building
m Lancaster
The subiect of this meeting
will be oiganizing and planning
community meals Mrs Laßue
Hefner, nutrition specialist fiom
Penn State, will be in charge ot
the meeting
Any numbei of women from
any organiaztion may attend
Respjvations for the meeting
may be made by calling, by
phone or in peison, the county
extension office This should ba
done befoie March 17
Another phase of the home
makers’ pi eject is the promotion
of turkey thuough special activi
ties such as PENB’s “Anniversary
Pair'” for food fiyins and food
publicity leaders in New York
C'ty, May 13, a Midsummer Tur
key Time kick-off luncheon foi
food publicity leaders of the Chi
cago area, in June, presentation
of the Thanksgiving turgey to the
President, and special articles,
photos and recipes in consumer
magazines and other publications
The diet project for overweight
people will take the form of a
menu plan showing how turkey
his into weight control. It will
take into account the eating re
quirements of a normal family as
well as any members on a diet
These menu plans will be made
available in quantities to the in
dustry for widespread distribu
tion in its own promotion and ad
vertising programs.
For the school project, a class
room teaching unit pilot study
for 1,500 to 2,000 home econo
mists in four states is planned as
a basis for determining the most
effective techniques tor helping
teachers •educate their students
on food values, purchase, care,
cookery, carving and seiving of
turkey One phase will be the pub
lication of this unit in a profes
sional teaching journal to extend
the use of this unit among the
nation’s two million teachers
The pi eject for public eating
places, such as restaurants, ho
teh and institutions, stiesses the
development of electronic cook
ery information to make volume
cookery easier and more profit
able and to increase consumer ac
ceptance ot the product It in
lions for short order needs, large-
Citirntity recipes and special ar
luies for publications covering
the volume cookery field
The project for professional
leaders in health fields centers
aiound the publication of a fom
p„ge advertisement on current m
fol motion on turkey nutrition in
medical and dietic journals and
distubutmg this information m
the form of reprints to physicians,
d'Ptitions and others in reated
fields
A sixth project will interpret
PENB’s services to the tuikey in
dustry through conventions, ex
-1 .hits, speaking engagements and
iiiteipretive releases.
Many Activities
Being Planned
By Society 6
Society of Farm Women 6,
meeting recently at the home of
Mis Paul Brandt, Elizabethtown,
n_ade plans for several activities
On March 12, membeis will
sen e a dinner at the Wyeth Lab
oratories at Marietta and on the
fallowing day they will sponsor
a chartered bus to attend the
Flower Show in Philadelphia.
On March 18 at 7 30 p m. they
will meet to make cancer packs
for the Lancaster Center.
Mrs Elmer Brill had charge of
the devotions at this meeting.
Forfit day was observed and a
food sale held
Mrs Brill, Mrs. Ada Shoop and
Mrs Stoner Wickenheiser as
sisted as co hostesses. The next
meeting will be held at the home
of Mrs. Milton Eberly.
Atlantic Angus, Bull Sale Average
$991; Top Animal Sold for $15,000
STAUNTON, Va “The great
est bull sale ever held on the
North American continent 1 ”
That’s the way those attending
the Great Atlantic Angus Bull
Show and Sale, Feb 24-25 ,al
Richmond's Atlantic Rural Expo
sition Fairgiounds, summed up
us results, according to Dave Can
i ng, manager of the sale- and
show
With prospective buyers from
35 states and the Dominion of
Canada in the stands, 246 bulls
v,eie sold during the two days ot
the sale Bulls went to 26 differ
ent states and Canada Consignors
lenresented 16 states, all in the
eastern United States, the tern
toi y embraced by the Atlantic An
glic Assn , sponsors of the sale.
The overall aveiage price for
all bulls was $991 per head. That
average included all classes of
bulls—AAA, A A and A The top,
o! AAA group sold for an aver
age of $l7OB pci animal, with the
show’s Grand Champion, Mole’s
Hill Eileenmere lllfcth, owned by
state Senator Theodore “Ted”
Ryan, of Sharon, Conn, going to
L W. Turner’s Old Elkton Farm,
forest, Va , for $15,000.
Reserve Grand Champion hon
oi s went to Pointmere 1310th of
Point Farm, owned by Hidden
Hills Farm, Ijamsville, Md. This
bull was purchased by John Am
brose, Paignton Farm, Charles
Town, W V
Final judging was done by a
man considered one of the world’s
gi eat Angus authorities, Dr. Jorge
Ezcurra, of Buenos Aires, Argen
tina. Dr. Ezcurra had given senior
bull awards to the Grand Cham
pion and Reserve Grand Cham
pion just prior to giving them the
higher honors
The top junior bull prize went
to Ankoman O B 106th; and the
leserve junior bull award to An
koman O B 1313th, both of An
kony Farms, Rhinebeck, N.Y.,
ov ned by Allan Ryan, brother of
the Connecticut state senator who
took the Grand Championship.
Prior to sale time bulls were
0
I
ATTENTION DAIRYMEN
Limestone Sand For Use
In Dairy Barns
D. M. STOLTZFUS & SON. INC.
Asphalt Paving & Crushed Stone
Quarryville STerling 6-2191
tsst»»tss**s***t*«««t*ttxt*t«»t**«tst«s**««*******«**«*£ss«**«»«*t*««*««s]
■ ■■■■■■■■
is t Highest All-Breed
Hen Record in Pa.
Laying Contest-1957
UPSIDE-DOWN, BACKWARDS, OR
ANY WAY YOU LOOK AT IT
SMHOH33I3NOISA33
ARE HARD TO BEAT
Higher Quality Lower Chick Cost
KEYSTONE HATCHERY
2556 Creek Hill Rd Lancaster
Rep. Daniel R. Myer, Ph. Leola OL 6-2243
Hatchery Ph. Leola OL 6-6783
Breeding Farm Ph. Ephrata RE 3-6179
classified by a sifting committee
ol nationally known Angus ex
pci Is John Mommsen, Clinton,
la, Dr Paul Kessee, Ker-Mac
Ranch, Poteau, Okla , Dr C V.
Djtlcnsldgcr, Belle Monte Farm,
Jennings, Jennings Bros High
land Ranch, Hymore, S D.
AAA bids were sold the fast
daj, with the AA and A bulls fol
lowing on the second
Both Canning and Atlantic As
sociation Chairman Wiliam H.
Bill” Braineid, Marshall, Va,
said ‘‘this was the most enthusias
tic ciowd wove ever seen at an
Angus sale ” Those present as the
two prominent Angus men spoke
gathered the impression that
there was no doubt this was mere
ly the first of what will become
an important event in Eastern
Angusdom.
Dead Animals
Removed
Promptly
Will Pay Full Value
For Dead Animals
Dealers in
Bones, Tallow
and Hides
FRY’S
RENDERING
WORKS
Prop., John Fry
2114 Hollinger RD.
Lancaster
Ph. EX 2-4815
Toll Charges Accepted
For Your
Call
Quarryville, Pa.
2nd Highest Leghorn
IJen Record in the
Nation-1957