14—Lancaster Farming, Friday, Sept. 13, 1957
NEPPCO to Initiate Brand Name
Program to Help Ponltrymen
TRENTON, NJ—Northeastern
poultiymen who now market co
operatively may soon receive a fi
nancial “shot m the arm” by vir
tue of a new brand name program
for their eggs
Some 20 odd poultry and egg
maiketing cooperatives in the
Northeast will be affected by the
new program, it was announced
here by the Division of Coopera
tives of the Northeastern Poultry
Producers Council (NEPPCO).
The brand name program will
be earned out by the Northeast
ern Poultry Cooperative Associa
tion, a cooperative’s cooperative
formed several years ago by the
NEPPCO division. Up until now,
its primary work has been in the
field of marketing assistance to
member co-ops—aiding in the lev
eling of peaks and valleys in egg
supplies in the market.
“It is quite likely that this
"The time to feed a cow
MILK PRODUCTION
when she’s
Strange as it sometimes seems, dry cow feeding is a true
.a course to milk production and long cow life.
Extra body weight and built-up reserves of strength
resulting from a good dry cow feeding plan put a cow
in shape to deliver a big, strapping calf and go right to
work on a long, steady lactation the day she freshens.
Purina on-the-farm research tells us that 100 lbs. extra
body weight on a dry cow means up to 2000 lbs. more
milk in her next lactation... in addition to the benefits
of health she gains.
Purina D and F (dry and freshening) CHOW is tailor*
made for dry cow feeding. It contains ample quantities
of body-building nutrients to build both cow and unborn
calf during this critical period. It contains minerals for
strong bones, vitamins for health.
1 Properly fed, quality Purina D Sc F Chow not only gives
cows a big head start on their next lactation ... it keeps
them in condition to breed
again and again and again...
for long, profitable, healthful
productive life.
See vs for details of dry cow
feeding the Purina way TODAYI
Wenger Bros.
Rheems
John J. Hess II
Intercourse —New Providence
John B. Kurtz
Ephrata
J. Fred Whiteside
Kirkwood
Warren Siekman
Pequea
Blend & McGinnis
new program will have an inv
pact upon the size of poultrymen’s
egg checks from Maine to West
Virginia and west to Ohio,” com
mented Dr Alfred Van Wegenen,
NEPPCO’s managing director.
“Brand name identification of
eggs, by poultrymen on the co
operative level, is a major for
waid step in achieving a uniform
pack and a higher return to pro
ducers.”
The groundwork has already
been laid for setting up, within
the present framework of the
Northeastern Poultry Cooperative
Association, an institutional and
steamship supply division This
will involve the use of special car
ton and case labels, now being de
signed.
The cooperative has approved
the issuance of 1,500 shares of
preferred stock, valued at $lOO
per share, to launch the new drive
in the brand name field.
DRY!"
says Purina
Research
S. H. Hiestand
Salimga
James High
Gordonville
B. F. Adams
Bird-in-Hand
Snader’s Mill
Mt. Airy
John J. Hess
Kinzers—Vintage
Atglen
Ezra Taft Benson
Benson Urges
Crop Insurance
Use by Farmers
Mounting requests for special
emergency assistance due to crop
disasters emphasize that eligible
farmers in counties where such
insurance is available can provide
their own basic assistance through
Federal All Risk Crop Insurance,
Secretary ot Agriculture Ezra
Taft Benson pointed out today.
“Crop disasters resulting from
the many hazards beyond the
farmer’s control such as
drought, excessive rain, Hurri
cane, hail, flood and frost—illus
trate the basic need that exists for
all-nsk insurance of crop invest
ments,” Secretary Benson said.
“We are developing and offering
Federal Crop Insurance as a busi
ness method for farmers to join
together for their mutual protec
tion against crop disasters by pay
ing insurance premiums in line
with the variations in risk that
exist between crops and farms
“This insurance is not yet avail
able on all crops or in all coun
ties Where it is available, it cam
be the farmer’s first line of de
fense against the crop disasters
which are resulting in so many
requests for special emergency as
sistance
“We* find that in numerous
counties for which such special
emergency assistance is request
ed, crop insurance was available
to the farmers but only a small
percentage were willing to pay
the premium for the protection
needed against the crop disaster
that struck.
“Insurance is a sound way to
protect against crop disaster just
as it is against other disasters.,
Each person who shares in the
benefits of its protection must al
so share in the building and finan
cing of the protection. Recent
crop disasters should emphasize
to farmers and others who may 1
have felt that their counties were
immune to drop disaster that this
is a hope and not a fact.
“Since crop insurance benefits
the entire community when crop
disaster strikes, businessmen and
others who work with and for
farmers should encourage them
to protect against crop disaster
through Federal All-Risk Crop In
surance where it is available.
“In insurance as some other
things, there is strength in num
bers. High participation by farm
ers in those counties where crop
insurance is currently available
will provide needed emergency as
sistance when crop disaster
strikes. Disaster has a habit of
hitting new areas each year as
well as repeating in some areas
again. Drought, flood, hail, wind
and a host of pests and diseases
can strike any farmer without
warning.”
Vaccinate to Protect Horse
From "Sleeping Sickness"
Encephalamyehtis is a virus
disease which is frequently found
in pheasants and other wild birds
and can be transmitted by mos
quitoes to horses and man. There
are two strains of this disease
virus in the United States known
as eastern encephalomyelitis and
a v/estern encephalomyelitis.
Horses affected with the more
deadly eastern type usually die,
veterinary authorities said, but if
they live they will show evidence
of brain damage.
‘Green Book’
Being Mailed
By Holstein Assn.
Vital statistics, milk-cow wise,
hits a new high m The Holstem-
Fnesian Association of Ameri
ca’s latest Type and Production
Year Book.
Volume 13 • just off the press
contains 1,913 pages of pertinent
“how 'did she milk and what did
she look like’” information. This
compares to 1,120 pages m last
year’s edition.
The publication, popularly
known as the “green book,” is
an annual report of registered
USED TRACTORS AND FARM
EQUIPMENT
★ FARMALL MTA TRACTOR
★ 300 INTERNATIONAL TRACTOR
★ FARMALL M TRACTOR
★ FARMALL 100 ~ TRACTOR
★ FARMALL SUPER A TRACTOR
★ MASSEY - HARRIS 44 DIESEL
★ McCORMICK 50 - T BALER
★ GARDEN TRACTOR
McCormick Farm Equipment Store
1054 S. State Street
EPHRATA, PA. RE 3-2283
NEW OLIVER
SUPER 77
Greeter Power... Ahead in Value!
—J'fr
It’s the new leader in the 3-4 plow class —more power,
greater economy, wider usefulness. It’s the big value,
too—worth more when you buy it...will bring more
when you’re ready to trade.
And, look at all the features that go along with
this great new Super 77: six forward speeds, double
disc brakes, rubber spring seat, mounting pads for
"drive-in” implements.
You have a choice of a 6-cylinder 100% diesel or
a modem gasoline engine with a 7.0 to
1 compression ratio —a new high for
farm tractors. Special units include the
Independently Controlled PTO and a I
new safety-type "Hydra-lectric” sys- I
tem. '' —v'—
Farmersville Equipment Co.
N. G. Hershey & Son
Holstein performance in official
breed improvement programs^
Participation m these pro
grams is currently at record,
levels. Reflecting this expansion,
the new Holstein “green book”
includes the official production,
records of more than 70,000 cows
plus detailed type classification
information on nearly 30,000.
Daughters of more than 17,500
registered Holstems sires are in
cluded in the tabulations. Anc.
Holstein breeders the country
over use this information as a
tool in the selection of superior
breeding stock.
Primary distribution of Vol
ume 13 is to owners of the ap
proximately 2 200 herds on test
in the national Holstein organiz
ation’s officical programs.
• •
• - . *
E. L. Herr
Peach Bottom
Ephrata, RD. 2
Manheim. RD. 1