6—Lancaster Farming,
Friday, July 27, 1956 .
RECREATION LANDS
There are how 200 million
acres of Federally-owned parks,
forests and other lands in the
United States that'are used for
public recreation purposes.
More and more vacationers are
taking advantage of the excel
lent facilities provided m these
acreas.
MAR-GRO Vitamin Supple
ment Your cattle and hog* need
DUTCH BELL for Dairy
BETTER BEEF for ateers and
TRIPLE RICH for Hogs
We alio have the famous DAN
PATCH HORSE POWDER
Manufactured by Mar-Gro Vfg. Ca.,
h 2 Lancaster
AARON S. MARTIN
distributor;
R 1 EAST EARL
■\'l 1 I I
. , SAT. AUG.
wVuU’Mllil 1 1 I I
]//
OUR
:00
FEATURING ■
• MILES HORST Former Pa. Secretary of Agriculture
. . . Now Assistant to U. S. Secretary Ezra T. Benson.
* WILLIAM “BILL” WILSON Sales Manager of Hub-
bard Farms
* CHARLIE DIETRICH McMillen Feed Mills
DRAWINGS FOR PRIZES
Ist Prize: Purebred Holstein Heifer
(20 Months Old)
2nd Prize: PUREBRED GUERNSEY CALF
3rd PRIZE: POWER LAWN MOWER
AND MANY, MANY OTHER PRIZES
REFRESHMENTS
One Prize Per Customer You Must be Present to Win
L. J. DENUNGER CO.
Meat Committee Sees No Need
For Emergency Campaign at Present
In view of adjustments which
have bfeen made by the nation’s
livestock growers and feeders
in their production ,and market
ing operations, it apears that no
emergency promotion campaigns
are needed for any of the meats
in the immediate future.
That was the opinion expressed
by livestock grower and feeder
representatives at the most re
cent meeting of the National
Meat Promotion Committee in
Chicago, June 23. It was recom
mended at the meeting that the
nation’s retailers cooperate to the
same degree as they did last
year, but that their promotional
and advertising activities be
spread out over a longer period
in other words, a long-range
continuous program, rather than
a senes of promotions, pushes
and campaigns.
It was agreed that if any
changes, due to weather or other
factors, occur to alter the pres
ent supply outlook and to in
dicate the need for emergency
measures, the retailers and
AT
HILL
P. M.
SEE PRIZES ON DISPLAY AT:
Jamboree
Paradise j Pa.
restaurateurs will be promptly
notified and their cooperation
has been assured.
Last year, retailers and pack
ers spent a total of $100»imllion
m meat advertising. This was in
addition to the gigantic promo
tion and educational activities
conducted by many groups and
associations of the different seg
ments of the livestock and meat
industry, as well as through the
service organization of the en
tire industry, the National Live
Stock and Meat Board.
Major retail organizations of
the country had requested that
the grower and feeder segments
of the industry provide—through
the National Meat Promotion
Committee with information
on prospective meat supplies to
assist them in coordinating their
meat merchandising and promo
tion plans with the production
and marketing plans of the pTo
ducers. -
Carl F. Neumann, Chicago,
chairman, presided at the June
Ill'
4 /
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tm «*
Tickets
Must Be In
By Time of
Drawing
23 meeting which was attended
by representatives of beef cattle,
swine and sheep organizations,
general farm associations, meat
processors, restaurateurs and the
service .and trade groups of the
livestock; meat and poultry in
dustries.
Statistical material on live
stock and meat production and
marketing was compiled by agri
cultural economists of the United
States Deartment of Agriculture
and cooperating livestock, meat
and poultry organizations, and
presented at the meeting. It was
felt that this type of information
would be of great value, parti
cularly Jto retailers, by pointing
up the periods when producers
can best provide ample supplies
of different meats > — periods
when retailers can offer their
customers especially good values
and variety in their meat pur
chases.
It was emphasized at the meet
ing, that while adjustments have
been made in livestock produc
tion, record-breaking supplies of
meat are still being produced
with output in 1956 expected to
exceed last year’s all-time high
by nearly 500 million pounds.
The wholehearted cooperation of
the nation’s retailers and restau
rateurs will be needed to keep
these supplies moving smoothly
into consumption for the welfare
of the industry and the nation
as a whole.
Although the major increases
in production were made in the
first six months of 1956, produc
tion in the last six months will
be moving constantly upward on
a month-to-month basis from the
summer low points to the peaks
of fall and winter.
In line with prospective meat
supplies during the six-month
period, July-December 1956, the
service organizations of the live
stock, meat and poultry indus
tries are stepping up their pro
motional and advertising activi
ties in the following periods:
July Picnic Month
July 12-21 Lamb
July 26-Aug 4 . . Turkey
August .. Sandwich Month
Sept. 13-22 . ... Beef
September 27-October 6
Lamb and Poultry
Oct. 11-20 Beef
October 25-November 10
Pork
Dec. 6-15 Pork
December 27-January 5
..’ Beef
All meats are being featured
during the traditional picnic
-month and sandwich month
campaigns. The other dates were
selected as logical periods of
promotion in accordance with the
production and marketing out
look for the coming months.
It was not suggested that re
tailers and restaurateurs concen
trate their meat promotions and
advertising activities on these
dates, though it was felt that,
many will want to coordinate
their programs with the promo
tional activities which service or
ganizations of the industry will
be conducting in those periods.
To Avoid Overlapping
All livestock, meat and poul
try ranches of the industry are
working through the National
Meat Promotion Committee- to
avoid any undue overlapping of
promotion activities. It has been
the experience of the Committee
that promotion activities for any
one of the meats result in ac
celerated demand for all of the
meats.
The Committee commended
the retailers, packers and restau
rateurs for, the tremendous ad-'
vertising and merchandising ef
forts put forth on their part to
successfully move greatly in
creased supplies of meat into
consumption last year. It was
agreed that these efforts in
cooperation with promotional
and educational work by farm
and livestock groups and the in
dustry’s service organizations
turned the tide and pulled the
industry out of emergency con
ditions.
Another meeting of the Na
tional Meat Promotion Commit
tee will be held in September or
October for a further look at the
meat production situation.
President Eisenhower has op
posed a “joint atomic bank” of
fissionable material for defense
and industry because weapons
“must have first call" on what
is available.
BELT SAVES LIFE
WAUKEGAN, 111. Arthur
Doty,- 22, credits the fact that
he was strapped in the sWt of
his car with a safety belt with
saving- his life. Doty’s car roar
ed along the shoulder of the
highway? then spun out of.con
trol, going frontward, then side
ways, and then frontward again,
then sideways for 23Q yards.
The auto rocketed into a utility
pole and snapped it in half. It
then went 140 feet more and
crashed into a two-foot thick
tree. Doty, although seriously
hurt, was alive, despite a frac
tured pelvis, broken left elbow
and head injuries. When found
he was still strapped in the
seat.
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