r
-‘i;''
.. *
/ < ' ‘ < j
<r*
r<* ** <
t s
Lancaster Farming’s staff here months' planning, ‘ the first issue director; Ernie Neill, editor, and
looks over the icsults oi several to roll off the press From left to Wally Abel, business manager.
First Edition Is Gratifying Hut
Lancaster Farming JMo Easy Job
Putting the first issue of LAN
CASTER FARMING together
“putting it to bed,” as the news
paper profession affectionately
calls the process meant long
days, sleepless nights for the pub
lisher and his staff.
Several months ago, the idea
Originated. Names were tossed
around. What should it be called?
Since Lancastsi County is one of
the richest agriculturally, what
more logical name could there be
than LANCASTER FARMING.
Ideas Offered, Weighed
That was months ago Publica
tion dates wore discussed. Pros
pects were queried. ihe tifst
type was set. Suddenly, a news
‘ paper was born.
No, it wasn’t suddenly. There
was the case of the cantakerous
Crucible 'on a complicated 1 com
posing machine that threw a
'wrench in the works the final
few days. Hair grayed a bit
Hours of conferences on the
Original idea, headed by Wallace
’Abel, business manager, were'
1 necessary There was to oe a larmr
paper. It was’ to be separate irom
Other Octoraro Newspapers
■ Quarryville Sun, The Christiana
Local Ledger.
LOUDEN LITTER
CARRIERS Mat*
&asut Qk&iel EASIER]
il || Tl
, • SAVE IS Tour clean! Hf out time
Eliminate tack breaking tlrudgeiv
Install a Loflden Utter car Rvstem 40
to 1 ratio worm gear , . twin
rolln bearing trollete . , doulle
life** one piece track , , 12 busbU
hetry water-tight tub See ua for
Vour bam equipment-needs
WATCH
STALLS «OWLS
AND STANCHIONS
V
L H. Brubaker
LANCASTER, R. 4
LITITZ R. 3
2 Stores To Serve' You
LOUDEN
Z&e'tutAi/tp/o-w *}: I
FAR rvi b u ILDING sj
«#.
Volume 1 Number 1
,M' \
■'r
* tf'
.-•“I
/I
*- ' VS ' >'
i.ght, Bob Campbell, advertising
Over the months, a staff was
assembled Ernie Neill arrived.
Bob Campbell joined the staff
later. Ideas began to jell Ideas
were tossed around with Tom
Godfrey and his advertising
agency in Lancaster. John Hess
worked up promotion ideas at
Godfrey’s His art staff designed
a prospective masthead to include
a typical Dutch home, bank barn,
trees, strip faiming “We’re al
most there,” the staff thought, as
the first black and white proof
of the masthead arrived.
Perhaps that stage wasn’t half
way There was much more to be
done. Weeks Were busy, ‘ideas
were bandied about, layouts
drawn, discarded. Arrangements
were made for initial printing,
with the first few editions to go
to over* 22,C)00 rural' boxholders
and others.
Postal permits, mailing arrange
ments, promotional material,
printing, letterheads, statements
they seemed endless'
Initial publication dates were
set then changed. Finally
the day of decision was reached
November 4 that was the day.
Prospective advertisers were en
thusiastic. ' 1
The first fe.v lines were • set
and-still the format of
LANCASTER FARMING- scented
far, far away. Time grew short
er The idea was rumored about
the county. Rumor became
reality.
There were tnals, tribulations
in those final hours, like the
ciucible that went on the blink
There was that 40-hour day for
some, when feverish page make
up made one ignore the clock
Isadora Bard, bless her, gave 'up
plans for a party to come in the
final night after she had al
ready put in an eight-hour day
to give an aJI-mght linotype
lift Bob Campbell and the rest
were busily bounding about the
county, 'from advertiser to bd
ti - »♦
| Altman’s Super-A Feeds a
—*4
•«
•4
44
44
44
♦«
•4
M
44
44
♦♦
••
44
♦4
44
44
44
::
44
44
44
are timed tested scientifically ba'anced, vitamin comp’ete and are
manufactured daily in 'hree tnodern plants. Compare our prices,
20 pc. Egg Mash $3 85 16 pc. Blue Bird Dairy ... $ 2.55
2q pc. Egg Mash Pellets 400 20 pc. Blue Bird Dary . . 2.75
Growing Mash . .. 455 16 pc Blue Bird Egg Mash 3.55
Growing Mash Crumbles 415 Corn ...7 320
Special Chop . . . 305 Cracked Corn * . 3.30
Scratch Feed 335 Dog Meal (25 lbs ) 2.05
Hog Feeds . . 355 Peat Moss (Bale) 420
20 pc OF 395 Staz dry (Bale) 2.20
Purgram Pigeon Feeds 810 Rabbit Pellets 4.65
♦*
n
I.
utn:
* *1 * <\< >
Day of Decision
ALTMAN’S CASH FEED STORE
H. weaver; manager
947 Harrisburg' Ave. Phone Lane. 4-7715
WE DELIVER
- ■*-
vertiser, contact to contact,
spreading the gospel, promoting
the' idea that today is reality.
In Silver Type Wonderful
Coffee pots brewed. Pages
took shape Mistakes were made.
Mistakes' were corrected Chris
Haverstick pounded away on
makeup. H6len Weaver and Chris
speeded up ad production. Harvey
Reem came in from E-Town to
give a final push.
Page one was laid out first, and
n took several hours But even in
silver type, it looked wonderful
to the gang That letter from-Sec
retary Benson aruved in the final
moments, but it gave the editor
the biggest lift of any phase The
note from Dr. Henning was al
ready in type The pattern fell in
to place Editorial matter group
ed around advertising, naturally,
stubbornly.
Lura Keene Mrs. Charley
Keene handled countless phone
calls Trying to locate any of the
LF staff on their busy rounds was
nigh impossible. Abe Bowman
kept the back shop running, keep
ing other members of the Octoraro
Newspapers family in tow.
Suddenly, The Clock Stopped
'LANCASTER FARMING was
born sometime in the early morn
ing hours of Thursday, Nov. 3,
1955 But to tne bunch pacing the
halls, the proud parents the
clock stopped, the seven hours aft
er midnight slipped by unnotic
ed.
Was there a dawn a week ago?
The staff putting- LANCASTER
FARMING together failed to see
it There was l an obligation tp_
fill, to meet the ideals set in
Tom Godfrey’s .tohn Hess' news
paper ads 1 , radio spots, TV spots.
No truck carried a more preci
ous cargo from the Quarryville
Sun plant Gentle was the driver,
arming-in Elizabethtown at Ray
Westafer’s Chronicle plant, where
the first issues are being-printed
due to the tremendous press run.
> 40-Hour Critical Day Done
Hours of waiting, it seemed
Harvey made final adjustments,
justifications. Finally, it was on
the press There was an anxious
Rabies- Cases Incre.
To Open Vaccinati
Chester County today is leading
the state in numbeis of rabies
cases, and dogs, foxes and farm
animals are receiving close secru
tiny.
A meeting of the Oxford Par
ent-Teachei s association urged
quick state and local action to
curb the menace. Already two
persons have been bitten by rabid
animals in Chester county 'fhe
outbreak, accoiding to Dr Ray
mond Fagan, of the New Bolton
Research Center, began in north
ern Chester county and in July
moved to the south and south
west portions.
Not Yet Epidemic
***s i
It has not yet reached epidemic
proportions, taut could easily
More than 100 cases of rabies
have been reported in the county
this year. William Campbell, P-TA
president, named a committee to
group of parents standing by
and the first copy rolled off the
press. More proud parents, you’ve
never seen.
Final corrections were made by
lunch, and tne pi ess siaicea roil
ing the 24,000 copies, a 36b that
extended late into Thursday
night, into Friday. But there was
nary a complaint The staff
ii respective of distinctive posi
tions worked away, bundling,
trucking, addressing.
Then came sleep the 40-hour
critical day was done. The post
oftice received first copies.
By weekend, the editor had
permission to sleep late he
had picked up a nice scattering
of charter subscriptions the night
before and his host refused to
awakened him, knowing better
than he, perhaps, how much rest
was needed.
Saturday afternoon’s staff ses
sion was backed by a huge con
giatulatory bouquet of chrysan
themums Coffee and brownies in
terrupted enthusiastic talk. There
were notes, telegrams ot congra
tulation “It’s great, you are
to be congratulated on a terrific
job,” Here’s to Lancaster Farm
ing, the best of all good wishes ”
'A pledge is being filled. A
farm paper Lancaster Farm
ing has been born.
The number of cattle attected
with parasites to the extent that
clinical symptoms can ne noticed
appears to be increasing in some
sections of the United istates, the;
American Veterinary Medical As •
sociation reports.
I 24-Hour Service |
:: Learners’ Permits
K EDWARD G. WILSON 8
h Notary Public S
Hl6 S.lime St, Lancaster, Pa. jj
Lancaster Farming, Friday, November 11, 1955
N. G. Hershey & Son
Oliver-Ferguson Farm Equipment
G!BC Trucks - - Parts and Service
PH. 52271 MAN HEIM
ase, Oxtorcl
on Campaign
call on local officials and order
vaccination of all dogs in the
community.
Four petitions were presented
and when completed wdl be taken
to Gov Lehdei in Hamsbui g. ask
ing him, the health depaitment
and the Game Commission lor
state funds or service to deal
with the situation before it gets
out of hand.
Would Pen Up All Dogs
Of 100 cases reported, 6Q were
in dogs The Chester county total
compares to 34 in the rest ot the
entire Commonwealth
“If I had the power,” Dr Fa
gan said, “I would have all dogs
penned up for six months and
the disease would disappear.”
Funds Needed
To Send Team
Into Chicago
A committee of five is working
in Lancaster County to raise
funds to defray expenses ot send
ing two 4-H demonstration teams
to the National Four-H Club Con
gress in Chicago this fall.
Included aie the state cham
pion 4-H Livestock Demonstration
team, Walter Augsburger, HI
Remholds and Wayne Miller, R 1
Mount Joy, and the 4-H vegetable
Preparation Team, whose mem
bers are Miss Audrey Musser R 1
Mount Joy, and Miss Arlene Hei
sey, Florin
Howard L Feather, president
of the Lancaster County Agucul
tuial Council heads the commit
tee Others named were Mis Mil
ton Ebeily of Elizabethtown, out
going Farm Women’s Society
president, Miss Ruth Kimble, ex
tension home economist, 'A. B.
Bucher of the Lancaster County
National Bank, and Elam M’ Bom
berger of the Mount Joy First Na
tional Bank
Dates for the Congress are Nov.
27 to Dec 2, but there are no
funds available on a state level
for transportation. All wishing to
make contributions are urged to
contact any of those mentioned
above.
(■■■■■■■■■■■■■■■■a
■ West Willow S
■ farmers Association ■
■ CUSTOM GRINDING AND S
■ MIXING W-W-F POULTRY g
■ ~ FEEDS DLTRA-LIFED ■
■ ■
FORMULAS
S West Willow, Pa.
B Pb. Lane. 45019
■
3