The lion's eye. ([Chester, Pa.]) 1968-????, November 06, 2013, Image 1

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    Shatters
Record
i » cesses pal Alberici
Lion’s Eye Writer, paa5102@psu.edu
Last year, Brandywine THON had a very successful
fundraising season raising $12,296.12 for the Four Diamonds
Fund to help in the fight against pediatric cancer. However,
this year after only two canning weekends and a couple events,
Brandywine THON has not only met its total from last year,
but also surpassed it.
Just to put this record setting year into perspective--
after all three canning weekends last year, Brandywine THON
had made nearly $9,000. This year, after the first canning
weekend, Brandywine THON raised $8,500. The group added
another $5,000 during the second weekend. Already. Brandy-
wine THON has raised more money than last year, with one
more canning weekend to go and other events still planned.
The two Brandywine THON overall chairs are, to the least to
say, thrilled about how this year is turning out so far.
“I was ecstatic,” Brandywine overall chair and Penn State ju-
nior Jessica Maginnis said. “I can’t believe we are already past
our total from last year and it’s only October!”
Brandywine THON’s other overall chair, senior Kayla Csizma-
zia, was also very pleased with the group’s recent success.
“I was amazed because we never raised that much money be-
fore in one canning weekend,” Csizmazia said.
They both attributed the early success to two main
aspects: the more organized and dedicated chair committee and
the amount of people who have joined this year.
“I was so excited going into this year,” Csizmazia said.
“I knew that the group who was picked to lead THON was
more dedicated than any other group in the past.”
The committee includes: Kevin Cardella, the canning chair;
Liz Gramlich, the family relations chair; Renee Tallman, the
event chair; Dan Monteverde, the finance chair; Lauren Lo-
mas, the Donors and Alumni relations chair and Paul Alberici,
the Public Relations chair.
Freshman like Ryan Stone has stepped up big time and will ac-
tually be taking over in the spring when Csizmazia leaves and
Mark Gurenlian, who has shown a lot of dedication and hopes
to help with Donors and Alumni next year.
One of the most exciting and surprising aspects of this year
was Brandywine THON being granted a THON family. A
THON family is a family whose child has been diagnosed with
some form of cancer and is partnered with the Four Diamonds
Fund, which is what THON raises all its money for.
See [THON], Page 2
UNIVERSITY, BRANDYWINE CAMPUS
ay Hello
randywine
2.0
tp : Amanda Congialdi
Lion’s Eye Writer, amc6079@psu.edu
Have you ever wondered about the popular slogan on
jthose neon t-shirts that say “Hello Brandywine?” Have you no-
ticed the new additions around the campus -- the building ren-
ovations and new labs? New academic and athletic programs?
ew bookstore?
JA vast majority of students have taken a liking to the free multi-
jeolored shirts circulating around campus, but most are unaware
of the meaning behind the phrase. “Hello Brandywine” is a new
campaign that was launched to highlight and to bring awareness
o the new additions to the campus made in the span of approxi-
Imately a year.
JRisa Page, assistant director of marketing and communications
in Brandywine’s University Relations Office, helped launch the
campaign and shared some insight and thought behind the proj-
ect.
I“Say Hello to what’s new at Brandywine,” Page said of the idea
of the slogan.
gihe campaign was first introduced through an ice cream social
for the students, followed by a ribbon cutting ceremony in the
ew Main Building student lounge. Hundreds came out for free
[Berkey Creamery ice cream and there were more than 70 stu-
dents, faculty members, alumni and community members that
eed for the ribbon cutting.
“It was an extremely successful event,” Page said of the turnout.
We want people to rediscover Brandywine and what the campus
fhas to offer. We have three new academic programs — engineer-
jing psychology and biology. We kick off women’s softball in
the spring and have built new, state-of-the-art science labs, class-
rooms and office spaces, as well as a new bookstore. Our students
ow have access to a number of new facilities and resources to
help them succeed as undergraduates.”
A graduate out of the University of Delaware, Page has
been impressed with the positive feedback from students, alumni
and even strangers on the street.
kSome of our students wear the t-shirts on the street and strangers
fyell ‘Hello Brandywine!” to them,” Page said.
Page expressed Brandywine’s mission to expand academic offer-
res through new degree programs and providing spaces where
students can learn and stay on top of the technology that is out
khere. She is optimistic the campus is on its way to building a pro-
fgram that has a lot of potential to continue to prosper through the
jcampaign, and insists that this is only the beginning of something
special at Penn State Brandywine.
Page suggests it is too early to tell whether the campaign has met
expectations, but it seems the new era is off to a good start.
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