e i : i rpitall Times
October 10, 2005
Professor E. Kaynak
By Tanya Caldwell
Staff Reporter
tmc27s@psu.edu
"In 1978, I arrived in North America with
two suitcases," remembers Marketing
Professor Dr. Erdener Kaynak. "This is
the land of opportunity. With hard work
and dedication, anybody can do what
he or she wants, despite of what other
people say."
More than a mantra, this has been the
compass that has guided Kaynak's life.
When he graduated from Istanbul
University in Turkey in 1968, he was
among 177 students taking an exam for
a graduate studies' scholarship. When
it was all finished, Kaynak was one of
13 winning a scholarship.
Though not a boastful man, Kaynak's
pride in both his achievements and
in his Turkish roots are obvious and
endearing.
His father was a Turkish military
officer and Kaynak is the oldest of three
children. He was born in the Central
Anatolian City of Sivas. He makes
yearly visits to his native country to visit
family members still living there.
Kaynak has a doctorate in Marketing
Management from Cranfield University
in England. He earned a bachelor's
of Economics degree from Istanbul
University. He then went to England
where he received a master's degree in
Marketing from Lancaster University.
He met his wife Glynis while studying
in England. While the two were dating,
Kaynak told his future wife they could
not marry until he received his doctorate
degree, which, he thankfully admits,
didn't take a long time. From there the
newlyweds moved to Ankara where his
wife studied and became fluent in the
language.
In addition to his advanced degrees,
this fifty-eight year old has received
over 60 awards and distinctions during
his career, including his ranking as the
eighth highestcontributorto International
Marketing material between 1985
and 1998, and an honorary doctorate
in Business Administration from City
University of Hong Kong. He has over
twenty books and over 200 articles to
See PROF on 2
In this ISSUE
The Student Voice of Penn State Harrisburg
Ben Stewart, vocals/guitar, Jarred Cannon, guitar, Mike Stang, bass, Brandon Krotser, keyboard/vocals, and Mark Bohn, drums, are mem
bers of the up and coming local band Hierosonic. The alternative/industrial/ambient rock band has already made its way to Lollapolooza.
Hierosmic hits
By Amanda Nace
Staff Reporter
acnl 29 @ psu.edu
The five-man twenty-something band
from the Harrisburg area, Hierosonic, has
tasted success on a Lollapalooza stage
and hit a few bumps along the road, but
through it all they've become more than
just bandmates. "We're more close as
family than just friends," said lead sing
er Ben Stewart, 22, of West Hanover.
The band formed in November 2002
after bass player Mike Stang, 20, of
Hershey, put up fliers around the Harris
burg area to get word out that he want
ed to start a band. The rest is history.
It wasn't long before they had Bran
don Krotser, age 25, on keyboard and
Mark Bohn, age 23, on drums. Their
final addition, guitarist Jarred Can-
Cellphone addiction
By Elif Kaynak
Staff Reporter
eskl23@psu.edu
Whether they are strolling out of class,
walking to their cars or even eating
lunch, students at Penn State Harrisburg
assume their natural position of hand on
cell phone and phone to ear.
As more and more connect to their cell
phonei at the expense of disconnecting
themselves from their environment, it
begs the question: "What did we do
before cell phones?"
"People from pre-cell phone times didn't
believe that constant communication
was plausible and that made them much
more introspective and contemplative,"
said Dr. S. Shyam Sundar, associate
professor of communications and co
director of the Media Effects Research
Laboratory at Penn State University.
The widespread overuse of cell phones
by today's generation, however, is
changing the way we look at silence.
Sports
PSU defeats Ohio State
Sat. to become number
eight in the Big Ten.
Page 7
non, 20, of Middletown, joined Hi
erosonic in December of last year.
Their influences range from Nine Inch
Nails to Tori Amos and everything in
between. It is apparent ih their music
the multitude of influences and mixture
of backgrounds that each band mem
ber brings to the stage. Some of their
songs have an eerie quietness while
others have a more edgy hard sound
Stang is more into the grunge scene
while Bohn tunes into the heavier,
darker side of music. Krotser is into
Nine Inch Nails. Cannon draws his in
fluences from underground bands like
The Dresden Dolls and Stewart says
he listens to a wide variety of artists.
In less than a year the alternative/in
dustrial /ambient rock band blasted its
way to Lollapalooza through an online
battle of the bands where they beat
"Because you're communicating so
often on a day-to-day level, you could get
[used] to getting less tolerant of silence
from using a cell phone," Sundar said,
"as a result, you lose respect or value
for silence."
Silence is not the only thing that's.
changing.
"Students get on their cell phones
after class because they are wanting
to connect with people and make
distance from those in their immediate
environment," Sundar said, "it keeps
distant others connected at the risk
of disconnecting you from proximate
others."
Sundar supervised a study investigating
addiction and dependency on Internet
connectivity in 1997 and currently
supervises research on cell phone use.
"More than the internet, the cell phone
has the advantage of mobility, which
makes it more prone to overuse,"
Sundar says, "it promises instantaneous
communication."
out some 400 bands by popular vote.
"It's kind of difficult to put into words.
It was less the fact that we played in
front of all those people, that was amaz
ing, but the people we got to meet," said
Stewart. Hierosonic played alongside
popular bands such as Jane's Addiction,
Incubus, Audioslave and The Donna's.
Through the wonderful technologies
of today, their fan base is mostly on
line. They get airtime on Internet radio
and have fans as far away as Malaysia.
"I don't even know where Malay
sia is," said Cannon dumbfounded
at the reach their music has made.
Though Stewart makes it clear, "Our
local fan base is really not lacking."
With Lollapalooza under their belt, Hiero
sonic is tackling a few more steps in their
career as a band: recording and a nation
wide tour. Their second album is being
Research being done indicates that
people in public places strategically
use their cell phones to hide or distance
themselves from their immediate social
environment. People believe that being
on a cell phone relieves them of their
social obligation in public places, such
as helping an elderly person across the
street, and this is referred to as bystander
apathy, Sundar said.
"The cell phone psychologically makes
you feel like a bystander in public places,
and that's why you're more likely to be
socially apathetic," Sundar said.
Another study is looking into how
people not only call those within their
calling plans, but also decide who their
friends are going to be based on that,
said Sundar.
"When people get introduced and
exchange cell phone numbers, they talk
about plans," Sundar said, "it's a curious
See PHONES on 4
Entertainment
The Rolling Stones rock
Hershey for what may be
the last time
Page 9
Vol. 46 No. 2
Photo courtousy of hierosonic.com
huge
released November 4, almost 3 years af
ter the band formed and they're looking
to begin their national tour this winter.
One of their goals as a band is to make
their music on this album different from
their last album. While recording, the
band is not afraid to experiment in the stu
dio. "In the studio we do things purpose
fully that we can't do live," said Cannon.
"Most bands make sure they do some
thing in the studio that they can do
live just so they can pull it off. But us,
we're more worried about the album it
self when we're in the studio, so we'll
pretty much do what we can to make
the album as interesting and as true
to us as possible," explained Stewart.
"There's going to be a lot of stuff that
See BAND on 11
Contents
SGA update 2
World View 3
clubfest 5
Culturally Inept 4
Penn State Football 7
8
Hot Spot 9
CD Review 9
Movie Review 10
Campus Calendar 11