Capitol times. (Middletown, Pa.) 1982-2013, January 24, 1983, Image 9

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    rup compared to other stores
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overriding feeling seems to be
that the bookstore must always
have balanced business ledgers
There is no risk taken in
ordering bodes.”
Both William Kistler, Capitol
Campus Bookstore Manager,
and Dr. Joseph Dreiss,
Assistant Professor of
Psychology and Chairperson for
the Bookstore Committee,
refused to be interviewed on the
subject.
Other schools, however,
didn’t seem to have
underordering problems nor
were the bookstore managers
Photograph by Jerry Trently
reluctant to talk about policies.
Mike Small, Manager of the
Franklin and Marshall
bookstore, said “We always
order a few more bodes than
our largest class size estimates
to be on the safe side.”
Creating a place where
students want to browse and
buy, or what business people
call an “atmosphere conducive
to sales” appears to be a major
goal of the other bookstores in
our survey. The vast majority
had brightly-painted walls and
shelves, carpeted floors, and
inviting merchandise displays.
The Capitol Campus
Bookstore stands in stark
contrast with all textbooks
crowded into a corner, a few
displays, and institutional
colors and floor tiles.
In attempting to summarize
our-survey of Capitol Campus’
Bookstore in contrast to the
others, Dr. Roy Allison,
Associate Professor of
Education, had one of the best
analyses of the problem. Allison
said:
“Sometimes an
administration and staff lose
sight of the fact that the
purpose of school facilities is to
serve students and faculty.
Schools exist for the students.”
Perhaps bookstores should,
too.
Editor’s note:
Times researchers working with
Monica Auld on this article were
Bill Negley, Marcia Rogers,
Mike Markle, Joe Guberman
and Pat Wenger.
See Editorial, page 6.
HACC’s bookstore carries a wide variety of paper, tape, and other supplies.
A Capitol Campos bookstore employee checks stacks of books needed for
classes.
Photogra]
Photographs by Michael Markle