Newspaper Must Reflect C.C. Vitality, Lee Says
‘‘When most people move to a new
place one of the first things they do is to
grab a local paper,” A 1 Lee says. ‘‘That
newspaper tells a lot about the life and
vitality of the community.
“Capitol Campus is a young and ex
citing community. Your newspaper
needs to capture and communicate that
vitality.”
Lee, the new assistant professor of
print media in Humanities and C.C.
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Reader advisor, stresses reflecting and
serving readers.
“If every issue of your paper doesn’t
speak directly to you—if it doesn’t in
form, entertain and stir you, then you
should complain. Write letters to the
editor. Join the newspaper yourself and
change it.”
Lee, who describes himself as “three
weeks a teacher and 15 years a jour
nalist,” has served many audiences. He
has authored, a dozen mass-market
books, written for 40 major magazines,
and is former Editor of “American
Youth Magazine,” and Department
Editor for “Better Homes & Gardens.”
He also has served as communications
consultant to General Motors, Hilton
Hotels, Bendix and others.
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The school newspaper, according to
Lee, needs far more participation and
coverage of business and engineering life
on campus to be truly responsive to its
real audience.
“Business and engineering students
ought to be involved,” Lee says, “not just
for the good of the paper and the school,
but because it will help their careers.”
Lee says his corporate experience has
shown him that in every field, the better
jobs and faster promotions come to those
who are good communicators.
“Your school paper,” he says, “is a
tremendous chance to sharpen com
munications skills or learn grass-roots
advertising or just to get a feel for media.
And if the paper really represents your
community, it can be an exciting place.”
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