Collegian
January 23, 1986
Forecaster Naisbett sees a great student
---- But others say hold the 'impudent' questions for now
WASHINGTON, D.C. (CPS)—
While they may not be able to tell
it while they're beating the pave
ment looking for work in what re
cent reports predict will be tight
job market this spring, students
will be sitting pretty when the In
formation Age finally dawns,
social forecaster and author John
Naisbett says.
Job applicants are going to find
the employment market shifting
more and more in their favor as
firms will compete to hire-declin
ing numbers of college graduates,
he predicts.
And in a seller's market,
Naisbett author of Magatrends,
the successful book about emerg
ing social, economic and political
trends says students are entitled
to ask questions like: What is the
company's vision? Can employees
participate in it and reap benefits,
perhaps through employee stock
ownership plans? Is there profit
sharing for all, and are women
paid fairly?
Female teachers let men dominate
continued from page one
Sandler and colleague Roberta
Hall have released numerous sum
mary studies documenting dif
ferences in the way men and
women go to and are treated in
college. .
Female instructors themselves
often were raised in homes that
considered men's views as more
valuable, Sandler observes.
Their upbringing, she says, may
explain why women teachers
might allow men to dominate
class discussions.
"Many of the different expecta
tions for men and women are car
ried over from the larger social
situation into the college
classroom," Hall says.
In another study, University of
California researchers Candice
West and Donald Zimmerman
found men interrupt classroom
converations three times more
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The questions are far from im
pudent, Naisbett says. And what's
more, a quickly-growing number
of young, generally high-tech
companies actually expect them.
The companies, which tend to
be less hierarchical than Fortune
500 firms and to concentrate more
on "nurturing" employeees, are
leading the way toward re
inventing the corporation,
Naisbett asserted in a recent
interview.
Not coincidentally, Naisbett
discusses these new-age firms at
legnth in his new book, "Re-
Inventing the Corporation."
He also notes collegians are in a
good position to take advantge of
them in the job market.
New companies are springing
up at a rate unequalled since the
19505, but the fine balance of
labor and capital has shifted
significantly since then, he says.
Labor used to be cheap, and
money dear. Now, he explains,
labor is the most valued resource.
often than women. Also, women
wait twice as long to interrupt.
However, they also found that
women are just as likely as men to
gain the floor when they do
interrupt.
Previous research also indicates
women's classroom language is
not as "assertive" as men's. But
Krupnick's study differed.
Krupnick compares female
students' classroom problems to
the plight of immigrants being in
troduced into the public school
system in New York City around
the turn of the century. "They did
not speak up as much in class
because of language. barrier."
Women, she says, are un
familiar with the type of asser
tiveness associsated with success.
"College experience can rein
force old expectations, or can help
women to overcome them," Hall
says.
"It's because companies know
they need creative minds that can
apply technical knowledge,"
Naisbett says. "A knowledge of
software isn't as valuable as being
able to design software programs
that revolutionize industry."
To get jobs in the Information
Age, Naisbett recommends
students "not concentrate on
specific information skills, but
learn how to learn and how to
think." -
"As we become more high
tech, we are also becoming more
high-touch," he says, citing a
renaissance of interest in the arts
and literature.
Naisbett attributes the rise of
the "nurturing company" to the
rise of corporate women who see a
manager as a nourisher, not an
order-giver. Women are also br
inging intuition -- 'another
characteristic of entrepreneurial
times to the Information Age.
But many campus placement
officials warn students had best
think twice before grilling pro
spective employers about world
Behrend prof earns superintendent's letter
University Relations—Dr. Robert
Tauber, assistant professor of
education at Penn State-Behrend,.
has received his Superintendent's
Letter of Eligibility from the Pen
nsylvania Department of
Education.
The letter of eligibility is formal
certification that Tauber is
qualified to work as a superinten
dent in Pennsylvania.
Tauber finished course work
for the superintendent's certifica
tion overseas, while studying the
British state-maintained educa
tional system during 1984-85 as
visiting professor at the University
of Durham in England.
In addition to his certification
as superintendent, Tauber is cer
tified as a secondary school prin
cipal, counselor and teacher. He
was a teacher and counselor at
McKeesport Area High School for
fciur years before joining the
Bebrend faculty in 1971.
Don't look now, puzzle page
visions during-interviews.
"Companies are marketing
themselves differently because
they see what's on the horizon,
and that's a lot less graduates,"
agrees John Shingleton, place
ment director at Michigan State.
But it's still not a seller's
market for the non-technical stu
dents he says, and the role reversal
Naisbett envisions during job in
terviews is "a ways off."
Naisbett predicts liberal arts
students will be increasingly
valuable in a "high-touch" socie
ty because of their ability to apply
knowledge and create.
While Shingleton agrees those
abilities can be invaluable,
businesses have yet to seek them
out.
"Major companies like General
Motors have announced they like
iberal arts students, but I don't
see them recruiting these people.
Instead, they take people with the
technical training to do the job
now, and that's who they
recruit."
At best, a liberal arts degree is
But Tauber says he has no plans
to abandon higher education and
return to the secondary schools.
"I don't plan to leave higher
education for a superintendent's
role in basic education, but I
would consider taking a leave in
the future and 'flan in' for so
meone locally who is temporarily
leaving such a post," he says.
"This experience.would prepare
me to be a more effective teacher
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job market
considered "an added skill
becauselt suggests an ability to
synthesize information," says
Richard Hill, executive vice presi
dent of the National Association
of Personnell Consultants.
For the young, bright and well
educated, "we already have
something of a seller's market,"
Hill adds, but that doesn't mean
corporations are changing as
quickly as Naisbett suggests.
"I don't see companies becom
ing less hierarchical, or, for that
matter, changing their marketing
strategies that much in the next
three years," he explains. "They
don't want to make a guess about
which way things will go."
Hill agrees with Naisbett's
obiervation that diverse educa
tions have great appeal to many
employers.
"They like the balance of diver
sity: a technician with liberal arts
courses, a journalist with a
technical minor, an attorney with
a chemistry or biology degree,"
he adds.
Dr. Robert Tauber
in my classes at Behrend," says
Tauber. "Just learning about
what superintendents have to deal
with in the 'real world' has made
me better prepared for teaching
college students who aspire to
such a role some day," he says.
Meanwhile, he is implementing
what he learned in the Educa
tional Theory = and Policy and
Educational Psychology courses
he teaches to students at Behrend.