Business iota 14'imer of the 2009- 2010 Most Oeative Pqam Award HOoL. 'A ES* BH' No BEACON a t 9 Quote of the Week: Catch a man a fish, and you can sell it to him. Teach a man to fish, and you ruin a wonder ful business oppor tunity. -Karl Marx The foundation of financial well being AYAN CHOUDHURY ill I fle s.s writer The Finance Speaker Se ries at Penn State Erie, The Behrend College, hosted fi nancial planner and alumna Kathryn Nusbaum on Thurs day, Dec. 2. Nusbaum's presentation, Foundation of Financial Well Being offers the basic tools and knowledge investors need to manage their finan- cial lives Nusbaum started her pre sentation clearly stating the fundamentals of her teaching. "This is not a budgeting class or a get-rich-quick in vestment seminar," Nusbaum said. "Rather, I teach the unbiased, time-tested tools needed to build wealth and persevere through turbulent financial times. I want to put individuals on the path to financial security, confident financial decision making, and greater overall well-being." Nusbaum talked about how money management is different for everyone and how it depends on a number of factors. "It depends on what you want to be doing with your life," Nusbaum said. "Where you want to be investing your time and your financial secu rity is part of all these inter related parts." The speaker also spoke about the importance of swapping emotion for wis dom. "We make emotional deci sions all the time but we must rise above those emotions in order to make the right fi nancial decisions" Nusbaum said. She demonstrated her the ory by making one member of the audience give 20 dol lars to another member. She brought the audience's atten tion to the emotion involved in someone losing the money and someone else getting the money. Nusbaum used statistics from the Dalbar Studies to show the average investor and equity investor returns. The difference in the two figures can be explained by equity investors failing to stick to the core principle of buying low and selling high. "People allowed their emo tions and the media hype to dictate their decisions. In 2008 investors began to buy high and sold low. So we have to rise above that and put a plan in place where we feel confident of the portfolios we hold and be wise and confident enough to stay the course." In her presentation, Nus baum offered the students a fool proof method of making investment decisions. "Simple way of doing that is dollar cost averaging. It forces you to stick to the prin ciple of buying low and sell ing high by regular periodic investing." Nusbaum said. "The goal in investing is to get the greatest return pos sible while taking the least amount of risk. By far the most important factor when building your portfolio is as set allocation. The most ef ficient way to have a diversi fied portfolio by investing in low cost broad market index funds" Nusbaum ended her pre sentation by reiterating her key points of keeping true to the core principles and hav ing a well balanced invest ments. In the 21st century where making money quickly seems like a few high risk invest ments away, many students and other audiences walked away from the presenta tion knowing that having the proper plan, confidence and making wise decisions is the way to fulfilling ones finan cial well-being.