BEHREND BRIEFS
New Child Care Center on the way
Knowledge Park will soon be the host of a new Child Care Center, thanks to the recom
mendation of a committee comprised of members of Behrend's faculty, staff and student
body. Provost and Dean Dr. John Lilley acknowledges that the community has listed the
center as a high priority.
"The committee of faculty, staff, and students who studied this issue has drafted a first
rate report that details the value and importance of child care to the community," Lilley
said.
The construction of the Eastside Access Highway has required the destruction of the
original Child Care Center, located on Station Road. The Greater Erie Industrial Develop
ment Corporation will build the new building, which the college plans to lease initially and
eventually purchase.
Penn State awaits the assistance of PennDOT in delaying the demolition of the current
center and of Harborcreek Township Supervisors in approving the new site.
Adult Learner Incentive Grants awarded
The Commission for Adult Learners at University Park has awarded admissions counse
lor Ann Burbules and assistant head of DUS Biddy Brooks each an Adult Learner Incentive
Grant. Burbules plans to use her grant to help pay for the adult learner newsletter for the
spring semester. Brooks, meanwhile, will be conducting a workshop for non-degree and
provisional students on the steps required in order to acquire degree status.
The Commission for Adult Learners is in its second year of requesting proposals for
programs which will enhance the experience of Penn State's adult learners.
REDC plans underway
Provost and Dean Dr. John Lilley has reported positive feedback from University Park
following the announcement of Behrend's new Research and Economic Development
Center (REDC). Collaborative efforts are in the works with presidents of Allegheny
College, NPTI, and Mercyhurst College, and Lilley will soon broach the subject with the
presidents of Edinboro and Gannon.
The building would take up approximately 152,000 square feet. Furniture and equipment
costs are estimated at 1.75 million dollars. Additionally, Housing and Food Service
anticipates adding 150 beds to Perry Hall to coincide with the need for extra housing once
the center is completed.
01/24/2001 13:10 Student stopped the officer on patrol and requested a com
plaint be filed on her vehicle being keyed (driver side door
black Ford parked in the K-lot in the handicap space).
01/26/2001 05:00 Officers observed two illegally parked vehicles in the
Dobbins Hall Lot and two in the M/O Lot all four
vehicles were towed after citations were placed on the
windshields.
01/26/2001 10:30 Complainant reported that he left his computer center
software in a class and believes it was stolen.
01/26/2001 22:30 An individual locked keys in their vehicle while it was
running. While attempting to unlock the passenger side, the
handle was disconnected. However P&S was able to open
the driver's side door.
01/27/2001
01/27/2001
01/29/2001
01/23/2001
Lq_tllgA
talk about it."
In making effective posters, Dr. Lloyd suggests
only having one dominant element on the piece.
These advertisements should have some "really
strong art direction" to be effective.
Using the media is also another way of
advertising, said Dr. Lloyd, who says that using
the student newspaper can be effective.
Dr. Lloyd explained about her experiences at
Syracuse University, where she taught for nearly
20 years. Students wouldn't hold back, making
flyers to put on cars, setting up booths, holding
funny fundraisers, inviting celebrities. Students
would make buttons for athletic events that would
become collector's items in the eyes of other
students.
DR. LLOYD
While at Syracuse, Dr. Lloyd spent six years
as the Department Chair of Advertising at the
Newhouse School, where she was responsible
for keeping the advertising department up with
the times. "My job was to keep the curriculum
current so that my students would be hired over
all the other students," she said. This involved
;hiring the best professors and raising money to
build multi-media facilities so that the students
:would feel like they were actually working in
;the advertising field.
Dr. Lloyd, at Behrend, takes on a different role.
:Syracuse University's communications classes
:were more departmentalized, meaning students
:could earn their majors in just advertising, or just
:public relations, journalism, etc. Behrend's field
f.of communications is a wider scope, taking in
many different areas of communications. Dr.
Officers were dispatched to Ohio Hall after a student
reported flooding due to an overflowed toilet.
A complainant reported that when unlocking the ARC to
show it to prospective students and their parents, the core
pulled out of the door. The core was placed back in the
door, and the door was locked and is functional.
A complainant's vehicle was hit by a maintenance truck
A complainant reported that a vehicle was parked in his
space. The vehicle was issued a citation, and towed from
the space. The owner of the vehicle called, asking where
his car was
Dr. Lloyd explained how students at Syracuse
"wouldn't respect the railings in buildings" like
Behrend students do. Railings would be covered
with banners and announcements for events. She
explained that there weren't many restriction
places on students as far as advertising went, in
fear of infringing on the students' first amendment
rights.
Behrend's restrictions, however, aren't as
lenient. In a packet sent to student organization
presidents at the beginning of fall semester 2000
by Kris Motta, Assistant Director of Student
Activities, the rules and guidelines were laid out
for acceptable campus advertising.
These restrictions include, "no poster, handbill,
or any other form of announcement may be placed
Lloyd compared the differences, saying
Syracuse's system could be compared to a
vertical tube, each major focusing on one area
of communications, while Behrend's system
could be compared to a pond, offering a wide
variety of opportunities under one major.
The way Behrend's communications major
works can be beneficial, but can also be opened
up to development. "In terms of what Behrend
students get, you are getting a strong liberal arts
foundation," said Dr. Lloyd, who feels a liberal
arts education is important when job hunting.
However, students who want to focus in a field
such as advertising "are limited to just two classes
in advertising" under the current curriculum.
Dr. Lloyd added, "if money were no object
and there were no restrictions, it would be great
to be able to create more advertising classes
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on, attached to, or written on windows,
woodwork, glass doors, vinyl wall covering or
plaster." Outside of the Reed Union Building,
posters or handbills "must be attached to approved
bulletin boards only."
Advertising documents "must not number in
excess of 60 documents per event," with no mole
than 25 ads in each building. Also, no
advertisement should be attached to any structure
or natural feature of the campus, including
walkways (chalking), roads, posts, waste
receptacles and trees.
"The posting policy was developed to balance
the advertising needs of the student organizations
with maintaining an aesthetic campus
environment," as stated in the packet of guidelines
Most of Dr. Lloyd's experience lies in
advertising media planning, which is currently a
"huge growth area in advertising," according to
Lloyd. If Behrend is to act on adding this area
into the curriculum, it would open up areas in
media planning, strategic planning and campaign
development, which are areas that Dr. Lloyd has
specialized in. Exploring these fields could open
up a whole curriculum in promotional
communication.
Dr. Lloyd commends Behrend in hiring
experienced professors in their respective fields,
and to teach students through hands-on
experimentation. She hopes that by working with
newly hired Mr. John Kerwin, his efforts to bring
in more equipment could eventually develop a
study in commercial production for students,
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On Wednesday morning students, faculty, and staff in the Reed Union Building were treated to the sound of a loud alarm
resounding through the halls. No one knew what exactly the sound meant, but, Liked trained sheep, everyone evacuated
the building anyway. Standing out in the snow, getting odd stares from those passing by on the way to 11:00 a.m. classes,
everyone waited for someone to let them back in the building though no one told them to leave in the first place. But,
luckily, Police and Safety quickly arrived on the scene and secured the building. What the problem really was, no one
seems to know.
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such as making infomercials, corporate videos,
television commercials and radio spots.
Perhaps Behrend's biggest advantage is its
location in Erie. Dr. Lloyd is aware of the
opportunities Behrend students have, given the
location of the college. "Erie is so much more
well situated to ship kids off to internships than
Syracuse." Dr. Lloyd realizes that she is able to
"take kids for field trips to Cleveland or Buffalo
or Pittsburgh. We're only an hour and a half
away from these big areas."
Behrend's strong marketing program also
creates opportunities for development, according
to Dr. Lloyd. "Given the fact that Behrend has
such a strong marketing department here, I think
it would be a natural to see the opportunity to
have more integrated communications classes."
The similarities that the fields of advertising and
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for student groups to follow.
This policy still allows for advertising in well
visited areas; however, these advertisements get
cluttered, forcing some posters to cover others
and some to get lost in the mix.
According to the packet sent to student
organization presidents by the Office of Student
Activities, there are also other ways to better plan
well-attended events. A meeting should be
scheduled with a member of the Student Activities
Office three weeks in advance of the event.
The packet of policies states, "early planning
will help prevent unexpected problems and help
resolve issues and/or concerns regarding the
event."
By adhering to these rules, planning and
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advertising for events should run more smoothly.
Another idea by Dr. Lloyd would be to "get a
kiosk at the RUB desk where students can just
enter in what they're interested in for that day's
activities. That would be a way of busting through
the clutter and making things more interactive."
In following the guidelines given by Behrend's
Student Activities Office, many of Dr. Lloyd's
ideas are permitted on campus. Behrend doesn't
have limits on creativity done in good taste...a
method that proved effective in Dr. Lloyd's
previous teaching atmosphere.
Behrend's full listing of policies, rules and
guidelines can be found at www.psu.edu/bulletins/
other/stuorg.html.
marketing may bring many added advantages
to Behrend students. With the addition of Dr.
Lloyd, there is now opportunity to explore an
integrated curriculum that combines the two.
Dr. Lloyd hopes that students will be "able to
be exposed to the entire marketing
communications process, which would include
all the promotional tools necessary to get a brand
sold."
Already, Dr. Lloyd sees many possibilities for
the field of communications at Behrend. "I think
that there's just a lot of opportunity here." She
added, "you've got students that are dedicated
to that area and are willing to make a
commitment to where they are going."
Dr. Lloyd realizes that "our responsibility is
to give them the competitive edge when they go
for that interview."
FRIDAY, FEBRUARY 2, 2001
MONDAY
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