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4? A PENN STATE ERIE STUDENT PUBLICATION
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-VIII No. 18 FEBRUARY 2, 2001
PENNSTATE
ip Erie
SPRING 2001
mr
FRIDAY Snow
° P :9:
High 26
Low 23
Check page 2 for
weekend forecast
~~~
PAGE 6
°FOAM 11)1 ,
010, \IZ :1t io\ Of
111 GS:
The WWT write in to let the
Behrend Community know
who they are and what they
really are about.
PAGE 15
SITE KI3ONS I. \XXV
A whole page dedicated to the
big moments of Super Bowl
XXXV, as well as a look at
the Bowls of the last decade.
PAGE 16
\t11: L'
131,11 REND?
The first-ever "What's
Driving Behrend?"
supplement appears in the
Beacon, and will run the first
week of every month. Be
sure to look for Commuter
Council updates, Ask the
Mechanic, driving tips, and
much more
INDEX' ~
NEWS
'l'‘ 111 , ,k 2
WORLD & N UiON 4
IVUION NI CAMP, S 5
CALENDAR OF EVENTS
MARK VOUR CALENDAR- 8
EDITORIAL
STAFFE.DITORIAI.
FEATURES
ERIE HAPPENINCS,...
,k&I
SPORTS
111.11 REND SPORTs....
NATIONAL SPORTS...
NEWSROOM: 898-6488
FAX US: 898-6019
ON THE WEB:
www.clubs.psu.edu/Ixacononline/
Offices are located downstairs in
Reed Union Building
ci,tjAT.l)
EFFECTIVE ADVERTISING?
by Jason Snyder
editor-in-chief
One of the biggest challenges for
Behrend organizations when
planning events is to get their word
out to the nearly 3,800 students that
attend the college. Student groups
spend hours on end planning for
events that only a small number of
students end up attending. So what
is the secret for successful event
turnout?
According to Dr. Carla Lloyd,
associate professor of advertising and
communications, it's creativity
through a variety of different
techniques.
"Posters are very effective on
college campuses. They work when
they're very clever," said Dr. LloycT.
"'What I'd like to see is more resting
headlines; headlines that grab our
attention and make us
chuckle...they're witty, they make us
CLUTTER?
PHOTOS BY JASON SNYDER
continued on page 2 DO YOU READ THIS? Due to some limits on poster placement on campus, bulletin boards
have become cluttered with advertisements, which Dr. Carla Lloyd argues can be effective.
Dr. Carla Lloyd's experience presents promising
future for Behrend communications
by Jason Snyder
editor-in-chief
After almost twenty years of teaching at
Syracuse University and a distinguished career
in the field of advertising, Dr. Carla Lloyd was
hired at Behrend this past summer as an associate
professor of advertising and communications.
Dr. Lloyd comes to Behrend having a wide
variety of knowledge in the field of advertising
and media studies.
Dr. Lloyd made the decision to apply for the
new opening for an advertising position when
her husband Bob Lloyd accepted the position of
ARC's 'official' opening date is March 12
by Jamie Salapek
staff writer
For several years now the Behrend
community has been whispering the rumors
of a new athletics facility. Now that the
Athletics and Recreation Center is so near
actuality, the wait has been almost unbearable.
The buzz across campus echoes the ever
popular question, "is the ARC ever going to
be completed?"
Brian Streeter, Behrend's athletics director,
has assured the community that the ARC will
open to the student body on March 12 at 7:00
a.m., but not prior to this date due to a number
of small problems that have hampered
completion.
The rumor mill has been running in
overdrive the last few months as the
completion date has been pushed back. A
number of rumors have surfaced about the
ARC: Did the floor buckle? Does the pool
and roof leak? Was the completion of the floor
rushed for the fall graduation? Streeter insists
that most of these rumors are false.
According to Streeter, a few minor glitches
have occurred, and they are complicating the
Executive Editor at the Times Publishing
Company. Dr. Lloyd was granted a two-year
absence from Syracuse so her husband could
accept the job. When her two-year absence was
up, "luck would have it, a position for advertising
was newly created here," said Lloyd. "So I
interviewed for the position, and I got it."
Dr. Lloyd is currently in her second semester
at Behrend since taking the job, and has already
gained respect from many of her students.
DR. LLOYD
continued on page 2
process. What's the hold-up? The ARC is a
state building, overseen by the Department of
General Services. Subcontractors that are
needed to complete much of the construction
must be selected by the state, through a bid
system. Several companies have put bids in to
obtain the jobs, and the contractors with the
best bids get the job. It is a long, drawn out
process with many middlemen involved. The
bids are then sent to Harrisburg for review so
that the state can get the best deal for the least
amount of money.
The ARC must also undergo a number of
state inspections and pass them before it can
be opened for the public. Everything in the
ARC must be up-to-date and working correctly.
Another problem that occurred was indeed
due to the floor in the gym. The wood for the
floor had to dry out before being placed,
because humidity would cause the floor to
warp. Some of the flooring was put down and
ripped back up because of expanding and
contracting that led to some crooked boards.
Brian Streeter confirmed that the floor is now
down and will be painted by the end of the
week. Once this is done, the track outlining
the court will be finished and curtains will be
put up
The ARC also experienced some
mechanical troubles with the pool pumps, but
that too has been fixed. As of right now, the
pool is being used by the swim team for
practice and the swimming classes as well,
but is not open to the all students yet. The
track and gym floor will open at the same time.
The weight room is completed, but there is
no equipment yet due to the bidding process.
Penn State Behrend has requested the
equipment wanted, but there are no guarantees
because the state has the final say. The same
applies to the score boards, bleachers,
basketball nets, wall pads, and speaker system.
The basketball and track teams are currently
utilizing Erie Hall for their practices and
games. The basketball teams will finish out
their season in Erie Hall and grace the ARC's
new court next season.
Streeter feels that the completion of the
ARC is currently at 95%. "Reality is just
around the corner. Finishing touches will be
done over Spring Break to convenience the
students upon their arrival back from break,"
Streeter explained.
Wafters
hired as
Assistant
Director
of CDC
by Jenny Zhang
staff writer
Andrew Watters has set many goals in the new
millennium in his new position as the Assistant
Director of Career Development Center (CDC)
Waiters took the place of
Mr. Kevin Moore at the
beginning of the new
year, after Moore vacated
the CDC to assume his
new position as Alumni
Director in the Office of
Development and Uni
versity Relations.
Wafters was previously
an admissions counselor
in the office of Admis
sions and Financial Aid.
Along with counseling, Watters will see to em
ployer relations and behind-the-scenes techno
logical work in the CDC. "I contact different
companies to establish connections with the
employer to inform them about our academic
programs and invite them to recruit on campus.
Nevertheless, companies would contact the cen
ter if they want to post job positions and ask for
referral of jobs," said Watters. "I want to make
sure the Career Management System (CMS),
FOCUS II computerized career guidance system,
the Picture Tel system, and other technological
equipment are working smoothly for students.
"The Career Development Center has a lot of
potential to help students take advantage of their
education and opportunities in order to highlight
their success," said Watters. "The size of Be
hrend helps me to get to know students individu
ally and personally." Watters's specialty is to
work with juniors and graduating seniors in
preparation for their career plans. He especially
assists the seniors he helps them to start their
WAITERS
continued on page 3
16 pages
Andrew Watters