*that ifY)Uit
0
R S
'it • ING
PEE
FREE
FLEE
To every mart and vy - ornatt
visiting .our store at tbs.!!
Grand neopening a coupon.
will be given to eachr. Person.
They will sign their name
and address and deposit the
stub in a box, To the: lucky
man a pal.): of VIZ Florsheitn
shoes will be given away,
and the ludgy woman, will
be awarded a pair of $5
Spectator shoes, Don't miss
our .new displays, and we
still offer khe s a rrse unexcell
ed service, We welcome you
all to call on us, Whether
you buy or not your visit
here win he made pleasant,.
)3on't forget to drift yOur
coupon. You may be the:
).ucky personP.,
COO6R/iIitUILATIONS
Muds firomm
BRAN
O.OTHIES
INSTIKTION
SOLD AT
fromm a s
Opp. Old Main
114 E. College Ave.
This is the story of a large, mod
ern clothing store that Literally
grew up among the hills and val
leys of Centre County. Its founder
and present owner, Morris Fromm,
entered the clothing business as a
young man in 1909, when he sold
clothing from a wagon over a
route that took hint into the farm
homes and little settlements
through Brush Valley, Sugar Val
ley, Milheim, Tusseyville, Boa's
burg, Tyrone, Bald. Eagle Valley,
and State College.
In those days most clothing was
sold in that way. His customers
waited for his periodical trips and
he returned from each trip with a
large volume of business.
Where the Electric Supply Com
pany now has its store at Allen
Street and Calder Alley there was
a blacksmith shop—Bailey's—and
back of that was a livery stable
owned by Art Evey. On his trips
to State College, Mr. Fromm park
ed his wagon at the livery stable,
opened his eight or nine trunks,
and sold to faculty, students, and
townspeople.
In 1913 Mr. Fromm opened up a
general clothing store in the Stuart
building now occupied by Behrer's
hardware store, and moved to
State College permanently.
In 1920 at a public sale he
bought the resideure of Kathryn
Krape. occupying the site of his
present store on College Avenue;
an. old residential property, it had
a street frontage of 48 feet. He
built a one-story front on the
dwelling house to bring his en
trance to the sidewalk, and thus
had a storeroom 22. feet by 30 feet
Morris Nem
Payson
It
'Jr
Shirts
Fromm s
BIER W 11916
.EMOSIVIE
Opp. Old Main
114 E. College Ave.
THE BALLY COLLEGIAN
in size. Business grew; the College
was expanding rapidly, and the
town and student population was
beginning a per: od of great
growth.
In 1926 the storeroom was en
larged by the building of an addi
tional 45 feet extension. In 1934
Owner and Founder
(OINGRATUIUATIONS -
Morris Fromm
SPORT WEAR
Adolph Aron
& Son
FELICITATIONS
Morris Fromm
Shoes by
Weyenberg
EXCLUSIVE M
Fromm , s
Opp. Old Main
114 E. College Ave.
he began to develop the vacant
frontage on either side of his store.
He built the three-story building
that adjoins his store on the east,
containing quarters for the West
Penn Power Company and several
apartments. Also at this time he
laid hiS plans for rebuilding his
store and for the three-story, mod
ern structure now going up to the
west.--
His new structure is modern in
all respects. It has fluorescent
lighting, and display cases design
ed by - Grand Rapids throughout
the entire department
The nationally known brands
of clothing, hats and shoes which
Mr. Fromm now handles are the
same lines which he started in
business 'in his pres'ent store twen
ty years ago. Many of his cus
tomers are those with whom he
did business thirty .years ago. In
short, this modern store represents
a gradual evolution from the old
to the new in which that which
was sturdy and tested by time in
the old still persists in the new. Its
story
.is that of a store that grew
up and a business man who grew
in these hills. This front has been
rebuilt in old English style with
an Arcade consisting of eight win
dows so that he might give his
patrons congenial environment
and unexcelled service. It is the
kind of store its owLer had drea-m
-ed of having during his years of.
business growth.
Mr. Fromm is a Kiwanian, an
active supporter of the Hillel
Foundation, a chapter counselor to
Phi Sigma Delta, and _a charter
member of the loca,. Elks lodge.
BEST NHS
to
orris from
W
0
s
1 141 .1
'and
KNIT-TEX
CLOTHINS
Sold Al The
Beffer Sfores
Fromm s
Opp. Old Main
114 E. College Ave.
THURSDAY, NOVEMBER 14,'1941i
The store of Fromm is
known by the firms we re-,
present. Over three decades
I have served the student
body and the people of Penn
State and community at'
large. Listed below you will
note the names of the out
standing manufacturers who
have enabled us to give you
this fine shopping center
which is now ready to serve
you.
Society Brand Clothes
Florsheim Shoes
Jayson Shirts
Botany Ties
Cooper 'Underwear
Essley Fraternity Shirt
Schoeneman Clothes •-
Worsted-Tex Clothes
Weyenberg Shoes
Jarman Shoes
Clipper Craft Clothes
WE ARE EXCLUSIVE,
BUT NOT EXPENSIVE
Stlyes of today are set by the
man on the Campus, wheth
er it is his topcoat; suit.
sports wear, nr . shoes. Mr.
Fromm has always made it
his business to go along with
the time, giving his trade the
styles at earlier dates. When
you want to be advanced
with your wardrobe, a visit
here will satisfy the best
dressed man.
CONGRATULATIONS
Morris Fromm
from
THE MAKERS
GOOD CLOTHS
Schoenaman
Baltimore, Mdl
fromm , s
Opp. Old Man=
114 E.. College Ave.