10 Winner of the 2009 - 2010 Most Creative Program Award
SCHOOL PAGES OF THE BEHREND BEACON
Business
Market results for the week of November 2nd, 2010 through November Bth, 2010
DOW. 11,444.08 +9.24 +.08% NASDAQ- 2,578.98 +1.64 +.06% S&P 500 1,225.85 +4.79 +.39%
111IFWV PRPN.Cs SF.
41
1 4
1 S'
PRr S 0.6 s
— ",• — • l R7
1 )61
54
I PRE4K7JSK JSE 1 6
Iv
IVI
r f iW 4 54 1 ')AY C WaGE 3 CO' 5 lA.Y C I.VJGE 3 28
New program
AYAN CHOUDHURY dents in their efforts to pass
riter the P/I(Probabilit ) and FM/2
Quote of
the Week.•
Happiness does
not come from do
ing easy work but
from the afterglow
of satisfaction that
comes after the
achievement of a
difficult task that
demanded our
best.
-Theodore Isaac Rubin
Environmental economics brought to Behrend
STEPHEN GALDO
busines t\riter
Climate change. It's a term
often heard but rarely taken
seriously.
Thursday afternoon, in
Burke 180, Stephen Porter,
senior attorney for the Cen
ter for International Environ
mental Law and Director of
the Climate Change Program
spoke to Behrend faculty
about his passion for those
legitimate concerns from a le
gal standpoint.
"I was attracted to law by
the logic behind it and my
love of argument," he said.
"Being from the region, I was
attracted to environmental
law from growing up around
the lake."
Porter studied at the Uni
versity of Michigan where he
received undergraduate de
grees in environmental eco
nomics and natural resource
-37 24 33'.
Viskase asks for Marketing assistance
AYAN CHOUDHURY
STEPHEN GALDO
business riter
Students in Behrend's
global marketing class at the
school of business are getting
excited about a $5OO prize for
their recent marketing proj
ect.
Recently, Viskase Com
pany, has asked for help re
garding market analysis and
is willing to give a $5OO check
to the best project.
Located out of Darien, Il
linois, Viskase manufactures
meat casings and sells them
globally.
They are the world leader
and have been for 80 years.
Mark Woessner, the direc
tor of marketing for North
America at Viskase Compa-
policy and management.
From there on, he earned
his J.D. from Georgetown
University Law Center in
1993.
His employer, The Center
for International Environ
ment Law, was founded twen
ty years ago as non-profit or
ganization.
They promote the en
hancement of environmental
awareness. At CIEL, Porter
focuses mainly on the subject
of climate change.
"I believe the science is
overwhelmingly in favor of
climate change," Porter said.
"Eight out of the ten hottest
average temperatures have
occurred in the last ten years
and the glaciers are melting.
The data might not work
out perfectly, but if the threat
is significant, we should take
action."
The major topic of the af
ternoon was The United Na
"
28 1 4" , 6 n/1. 07 .146'. .1 64 !40 116.„ •1 07 140:14
coming to School of Business
this certificate already exist can take before they gradu
in Behrend," said Rutter. ate, but a lot of students will
nies, came to Behrend Oct.
19 to speak to the students
and discuss the research proj
ect. As a global
industry, Viskase is hoping
to expand markets in Asia,
South America, and Africa.
Woessner was hoping Dr.
Andaleeb's students could as
sess market demand.
Three areas of focus for
Viskase are future markets
for low temperature pro
cessed meats, trends in plas
tic packaging, and global
changes in eating habits.
Woessner, in a presenta
tion to the marketing class,
talked about the company
before explaining to the stu
dents what they should ex
pect market trends to be like.
He spoke from experience
on how demand in different
countries will vary signifi-
tions Framework Convention
on Climate Change, formed
in 1992.
Under this convention,
governments across the globe
share information on emis-
"The science is overwhelmingly in favor of
climate change... Eight out of the ten hottest
average temperatures have occurred in the
last ten years."
sions control and strategies
for containing pollution. T h e
convention was ratified and
many nations became a part
of the organization.
Participating countries
were required to report emis
sions and adopt strategies for
climate change.
"The convention set goals
for climate change in the fu
ture," Porter said.
cantly based on their cultures
and eating habits.
"In Japan, for example,
they like to have a blue strip
"This is the real stuff.
You get more out of
these projects than
cramming information
and taking tests."
-DR. ANDALEEB
on their casings so they can
be certain they removed the
casing before consuming the
product, while countries in
South America have opaque
casings to hide the lower
"Each country has com
mon but differentiated re
sponsibilities. Some were
more to blame than others for
emission problems due to sta
tistics. The convention hoped
-STEPHEN PORTER
for a transition to a low car
bon economy. There was an
aim to return emissions to
the 1990's level, but I believe
this is inefficient and will not
solve the problem."
The countries were divid
ed into Annex I and Annex II
countries based on well be
ing.
Reduction targets were set
from six to eight percent for
1 19 , 0 7 F , „ ,
is very good," said Filbeck.
"There's a good demand
quality products" Woessner
said.
A few slides and a video
showed the marketing class
how complex the meat-casing
process really is.
"This is a highly complex
and capital intensive pro
cess," Woessner said.
"It takes years to perfect
the process and that is why
there are so few companies
out there."
Andaleeb, who is in charge
of the project, is organizing
his students into groups.
"Students are really en
thused," Andaleeb said. "This
is what we love to do. We help
the business community; in
return they give us scholar
ships and technology sup
port.
This is the real stuff. You
get more out of these projects
Annex I countries only. Con
sequences of not following
the targets results in fines.
"Consequences of not fol
lowing the protocol should be
more severe than a slap upon
the wrist," a student said dur
ing the presentation.
"I agree, but I believe it's
this way because it's hard to
get 37 industrialized coun
tries to agree on a lot of
things," Porter said.
Despite the flaws of the
Kyoto Protocol and the Co
penhagen Accord-an agree
ment on continuing the con
vention-there were positives
in Porter's field.
"A number of countries
have taken significant action,
such as those belonging to
the European Union," Porter
said.
"There is a consensus on a
need to take action, but that's
where it ends. There is no
agreement on what to do and
EMEI
the actuarial science field.
Behrend continues to
than cramming information
and taking tests."
Andaleeb is enthused
about this project. While talk
ing with students he even
pulled out past projects with
which his students were in
volved.
He showed the French
bread pizza logo some of his
students created for Better
Baked Foods and past surveys
that helped convey informa
tion to the school.
The fact that businesses
approach Penn State asking
for help shows the prestige of
this school.
Not many college students
receive such opportunities.
That's just one more advan
tage we have as Penn Staters.
where to start."
A reliance on market
mechanisms to support inter
national obligations has been
economically efficient.
The Convention has suc
cessfully initiated emissions
trading, joint implementa
tion, and clean development
mechanisms to kick start the
movement.
On the domestic scene,
the Environmental Protection
Agency is taking a more ag
gressive, regulatory role.
"States and cities are tak
ing action," Porter said. "In
addition, the insurance indus
try is very concerned about
climate change. However, in
vestors feel it is too risky to
invest in green technology."
Regardless of which side
one believes about climate
change, the dynamics and
technology of business are
changing.
260 .0 21°.