Page 4 The Behrend Beacon More by Lori Aratani Knight Ridder Newspapers Georgy Russell, 27, made headlines across the country in the fall for selling thong underwear to finance her cam paign for governor in California's recall contest. She persuaded 2,216 people to support her, but she still can't persuade her younger sister, Sophie, to tune in to politics. Such is the dilemma of the youth vote. While the potential payoff is im mense - about one in 5 eligible voters is younger than 30, according to the Uni versity of Maryland's Center for Infor mation and Research on Civic Learn ing and Engagement - getting those vot ers to turn out can be difficult, even when they're related to the candidate. Young voters are notoriously hard to turn out at the polls. In presidential elec tion years from 1972 to 2000, the turn out rate declined by 13 percentage points among voters 18-24 years old, ac cording to the University of Maryland. In 2000, 42 percent of voters 18-24 years old voted, while 70 percent of citi zens 25 and older did. If recent surveys are any indication, however, 2004 could be the year that younger voters make an impact. More young people say they plan to vote in this year's presidential contest - than four years ago. And a new series of initia tives spearheaded by such diverse play ers as Hollywood producer Norman Lear to wrestling superstar Bradshaw are focti , ed on making it happen. A nyent MTV poll conducted by Pe ter D. tart Research Associates found that foul ,ut of 10 of the 18- to-24-year olds sure eyed said they will "definitely vote" in the next presidential election up nearly 30 percent from 2000. A sur vey by Harvard University's Institute of PENNSTATE youth heading to polls Politics found two-thirds of college stu dents were registered to vote and 82 per cent of those said they planned to vote this year "It's clear that there's a lot of young interest this year," said Ara Khachatourian, the media director for MTV's Rock the Vote campaign, which is entering its 14th year. "The economy and, of course, 9/11 and war in Iraq have really engaged folks. This year they're pausing and looking at issues outside of their immediate realm." Early signs are promising: Exit polls taken during the lowa caucuses in mid- January showed voter turnout among those younger than 30 almost doubled to 17 percent, from 9 percent in 2000. The number of voters younger than 30 was higher than that of the 30- to 44- year-old crowd. Even so, young voters aren't a sure bet. Former Vermont Gov. Howard Dean was among the first of the 2004 field to use the Internet to reach college students and other young people. His Web site includes a separate section targeted at younger voters, called Generation Dean. But the early buzz on college campuses hasn't been enough to help him win a primary or caucus. Four years ago, Nima Niakan, a 28- year-old Silicon Valley techie, was like many young professionals with good civic intentions. He registered to vote and planned to support Al Gore. But when Election Day rolled around, he was busy and never made it to the polls. At the time it wasn't a priority. Four years later, things had changed. Niakan's still busy - but he's also grown increasingly disenchanted with the Bush administration. "I don't like the 'We're going to do it our way' approach " he said. "I'm a per 3-week session May 12-June 2 7-week session June 14-August 3 Late summer 3-week session August 9-26 Eri e Th e Behrenti Cullcgc 5 % :, , ~,,1,-P ' t• '' , ~ ,• , NI •:, <"•' ;: 1, 44 k.' :,,, " 4 4. `' • ''. \® . .. , ' s i;(..i.;,,,5, , Friday, February 20, 2003 Nima Niakan, the San Francisco Bay-Area coordinator for Wesley Clark's C Company, is trying to attact younger voters to the 2004 presidential campaign. son who's traveled to 10 or 15 countries over the last three years, and I've found that that policy reflects back on me. I get subjected to questions about what Bush does." This year he vowed to do more than just vote; he was going to participate. Niakan became the San Francisco co ordinator for C Company, the Wesley Clark effort to attract young profession als. C Company campaigned for Clark through e-mail and the popular Craig's List Web site. Gatherings were held at apartments or hip nightspots. 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I t n .4461 14 5 6' 97 PO : 4 '6' 97 PO il 1 1 l 1 . Olfie available on Pan and Thin 'n Ciispy crust. Off. /mak* on dine in, I Of *WWI* an Pan and Thin 'n Caispy crust. Ma available on dina4n, I I : r = isf t 4. orders per= $ : def V = c . :t U l " 7 person. a l d e tr Itaaay d=.entuentlr Ma: aramat.i orgy t ttr ent 6mmsaammmimmnasmaonsmsmommmmse Other nonpartisan efforts are joining forces to reach out to young voters in 2004. Producer Lear's initiative, "Declare Yourself," includes tours of 18 differ ent college campuses. The group has also linked with Friendster, the popular Web networking site to launch "voter parties" featuring cast members from MTV's "The Real World." "We're really trying to reach young people where they live, work and play using popular culture," said Declare Yourself spokeswoman Christy Salcido. Pizza & iStix Student Combo Angela Szesciorka, news editor Dana Vaccaro features editor "Research shows it's important to get them early." World Wide Entertainment's effort - "Smackdown Your Vote" - includes voter registration drives at wrestling events. The drive will culminate at Wrestle Mania XX in New York next month Russell, who's mulling a run for city council in Mountain View, Calif., if she doesn't get into business school, said getting young people's attention can be difficult, but it can he done. The key is talking to them, she said, not at them. Pia 464l6*